123milhas
A Brazilian travel platform selling flights and miles-based deals.
123milhas at a glance
123milhas is a travel website and one of the most visited sites in Brazil, currently ranked #171 in the country. It was founded in 2013 by Ronald Cunha, Francisco Freitas and is headquartered in Belo Horizonte, Brazil. Today 123milhas is owned by 123 Viagens e Turismo. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through booking commissions, package sales. Its closest rivals include decolar.com, maxmilhas.com.br, latam.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 123milhas | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Brazil
Company information
- Website
- 123milhas.com
- Sector
- Travel
- Owner
- 123 Viagens e Turismo
- Owner type
- Private company
- Founders
- Ronald Cunha, Francisco Freitas
- Founded
- 2013
- Headquarters
- Belo Horizonte, Brazil
- Employees
- 500+
- Ownership
- 123 Viagens e Turismo controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
123milhas operates a travel booking platform focused on Brazil. A Brazilian travel platform selling flights and miles-based deals. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Package sales
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #171 in this index
- Sector rank
- Leading travel site in Brazil
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| decolar.com | ≈ 12 million / month | #172 class competitor | — |
| maxmilhas.com.br | ≈ 9 million / month | #173 class competitor | — |
| latam.com | ≈ 6 million / month | #174 class competitor | — |
What is 123milhas?
123milhas (123milhas.com) is a travel booking platform serving users in Brazil. A Brazilian travel platform selling flights and miles-based deals. It ranks #171 among the most visited websites in the country in this index, within the travel category.
Who owns 123milhas?
The site is operated by 123 Viagens e Turismo, founded by Ronald Cunha, Francisco Freitas. The company was established in 2013 and is headquartered in Belo Horizonte, Brazil. It employs around 500+.
Traffic and audience
Traffic estimates place 123milhas at roughly 20 million visits per month, about 0.7 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How 123milhas makes money
Revenue comes primarily from booking commissions, alongside package sales.
Competitors in Brazil
Its closest rivals include decolar.com, maxmilhas.com.br, latam.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
123milhas is founded in Belo Horizonte, Brazil.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #171 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns 123milhas?
123milhas is operated by 123 Viagens e Turismo. Private company structure, based on public filings and press reporting.
Where is 123milhas headquartered?
123milhas is headquartered in Belo Horizonte, Brazil.
When was 123milhas founded?
123milhas was founded in 2013 by Ronald Cunha, Francisco Freitas.
How many employees does 123milhas have?
123milhas employs approximately 500+ people.
What is 123milhas's revenue?
123milhas's revenue: ≈ $400 million annual revenue (est.).
Who are 123milhas's competitors?
Main competitors in Brazil include decolar.com, maxmilhas.com.br, latam.com.
How does 123milhas make money?
Mainly booking commissions, package sales.
Is 123milhas publicly traded?
No — 123milhas is not listed as an independent public company; it is operated by 123 Viagens e Turismo.
How many visitors does 123milhas get?
Third-party estimates place 123milhas at roughly 20 million visits per month, mostly from Brazil, with 71% mobile traffic.
Is 123milhas safe?
123milhas is an established travel site founded in 2013 and ranked #171 in Brazil; use the official domain 123milhas.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements123milhas.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos