Yanolja
A Korean leisure and accommodation booking platform for motels, hotels and activities.
Yanolja at a glance
Yanolja is a travel website and one of the most visited sites in South Korea, currently ranked #181 in the country. It was founded in 2005 by Lee Su-jin and is headquartered in Seoul, South Korea. Today Yanolja is owned by Yanolja Co., Ltd.. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through booking commissions, saas subscriptions. Its closest rivals include goodchoice.kr, booking.com, agoda.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yanolja | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in South Korea
Company information
- Website
- yanolja.com
- Sector
- Travel
- Owner
- Yanolja Co., Ltd.
- Owner type
- Private company
- Founders
- Lee Su-jin
- Founded
- 2005
- Headquarters
- Seoul, South Korea
- Employees
- 2,000+
- Ownership
- Yanolja Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $600 million annual revenue (est.)
- Languages
- Korean, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $600 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Yanolja operates a travel booking platform focused on South Korea. A Korean leisure and accommodation booking platform for motels, hotels and activities. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- SaaS subscriptions
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #181 in this index
- Sector rank
- Leading travel site in South Korea
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| goodchoice.kr | ≈ 12 million / month | #182 class competitor | — |
| booking.com | ≈ 9 million / month | #183 class competitor | — |
| agoda.com | ≈ 6 million / month | #184 class competitor | — |
What is Yanolja?
Yanolja (yanolja.com) is a travel booking platform serving users in South Korea. A Korean leisure and accommodation booking platform for motels, hotels and activities. It ranks #181 among the most visited websites in the country in this index, within the travel category.
Who owns Yanolja?
The site is operated by Yanolja Co., Ltd., founded by Lee Su-jin. The company was established in 2005 and is headquartered in Seoul, South Korea. It employs around 2,000+.
Traffic and audience
Traffic estimates place Yanolja at roughly 20 million visits per month, about 0.7 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Yanolja makes money
Revenue comes primarily from booking commissions, alongside saas subscriptions.
Competitors in South Korea
Its closest rivals include goodchoice.kr, booking.com, agoda.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Yanolja is founded in Seoul, South Korea.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #181 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Yanolja?
Yanolja is operated by Yanolja Co., Ltd.. Private company structure, based on public filings and press reporting.
Where is Yanolja headquartered?
Yanolja is headquartered in Seoul, South Korea.
When was Yanolja founded?
Yanolja was founded in 2005 by Lee Su-jin.
How many employees does Yanolja have?
Yanolja employs approximately 2,000+ people.
What is Yanolja's revenue?
Yanolja's revenue: ≈ $600 million annual revenue (est.).
Who are Yanolja's competitors?
Main competitors in South Korea include goodchoice.kr, booking.com, agoda.com.
How does Yanolja make money?
Mainly booking commissions, saas subscriptions.
Is Yanolja publicly traded?
No — Yanolja is not listed as an independent public company; it is operated by Yanolja Co., Ltd..
How many visitors does Yanolja get?
Third-party estimates place Yanolja at roughly 20 million visits per month, mostly from South Korea, with 71% mobile traffic.
Is Yanolja safe?
Yanolja is an established travel site founded in 2005 and ranked #181 in South Korea; use the official domain yanolja.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsyanolja.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos