Korean Air
The site of South Korea's flag carrier for flights and SKYPASS rewards.
Korean Air at a glance
Korean Air is a travel website and one of the most visited sites in South Korea, currently ranked #178 in the country. It was founded in 1969 by Cho Choong-hoon and is headquartered in Seoul, South Korea. Today Korean Air is owned by Korean Air Lines Co. (Hanjin Group). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through passenger fares, cargo, loyalty program. Its closest rivals include flyasiana.com, jejuair.net, koreail.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| korean air | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in South Korea
Company information
- Website
- koreanair.com
- Sector
- Travel
- Owner
- Korean Air Lines Co. (Hanjin Group)
- Owner type
- Public company
- Founders
- Cho Choong-hoon
- Founded
- 1969
- Headquarters
- Seoul, South Korea
- Employees
- 20,000+
- Ownership
- Korean Air Lines Co. (Hanjin Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11 billion annual revenue (est.)
- Languages
- Korean, English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $11 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Korean Air operates a travel booking platform focused on South Korea. The site of South Korea's flag carrier for flights and SKYPASS rewards. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Cargo
- Loyalty program
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #178 in this index
- Sector rank
- Leading travel site in South Korea
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| flyasiana.com | ≈ 9 million / month | #179 class competitor | — |
| jejuair.net | ≈ 6.7 million / month | #180 class competitor | — |
| koreail.com | ≈ 4.5 million / month | #181 class competitor | — |
What is Korean Air?
Korean Air (koreanair.com) is a travel booking platform serving users in South Korea. The site of South Korea's flag carrier for flights and SKYPASS rewards. It ranks #178 among the most visited websites in the country in this index, within the travel category.
Who owns Korean Air?
The site is operated by Korean Air Lines Co. (Hanjin Group), founded by Cho Choong-hoon. The company was established in 1969 and is headquartered in Seoul, South Korea. It employs around 20,000+.
Traffic and audience
Traffic estimates place Korean Air at roughly 15 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Korean Air makes money
Revenue comes primarily from passenger fares, alongside cargo, loyalty program.
Competitors in South Korea
Its closest rivals include flyasiana.com, jejuair.net, koreail.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1969
Korean Air is founded in Seoul, South Korea.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #178 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Korean Air?
Korean Air is operated by Korean Air Lines Co. (Hanjin Group). Public company structure, based on public filings and press reporting.
Where is Korean Air headquartered?
Korean Air is headquartered in Seoul, South Korea.
When was Korean Air founded?
Korean Air was founded in 1969 by Cho Choong-hoon.
How many employees does Korean Air have?
Korean Air employs approximately 20,000+ people.
What is Korean Air's revenue?
Korean Air's revenue: ≈ $11 billion annual revenue (est.).
Who are Korean Air's competitors?
Main competitors in South Korea include flyasiana.com, jejuair.net, koreail.com.
How does Korean Air make money?
Mainly passenger fares, cargo, loyalty program.
Is Korean Air publicly traded?
Korean Air's ownership: Public company.
How many visitors does Korean Air get?
Third-party estimates place Korean Air at roughly 15 million visits per month, mostly from South Korea, with 71% mobile traffic.
Is Korean Air safe?
Korean Air is an established travel site founded in 1969 and ranked #178 in South Korea; use the official domain koreanair.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskoreanair.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos