Japan Airlines
The site of Japan's flag-carrier airline for flights and JAL Mileage Bank.
Japan Airlines at a glance
Japan Airlines is a travel website and one of the most visited sites in Japan, currently ranked #136 in the country. It was founded in 1951 by Japanese government and private investors and is headquartered in Tokyo, Japan. Today Japan Airlines is owned by Japan Airlines Co., Ltd.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through passenger fares, cargo, loyalty program. Its closest rivals include ana.co.jp, peach.com, skymark.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| japan airlines | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Japan
Company information
- Website
- jal.co.jp
- Sector
- Travel
- Owner
- Japan Airlines Co., Ltd.
- Owner type
- Public company
- Founders
- Japanese government and private investors
- Founded
- 1951
- Headquarters
- Tokyo, Japan
- Employees
- 35,000+
- Ownership
- Japan Airlines Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $12 billion annual revenue (est.)
- Languages
- Japanese, English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $12 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Japan Airlines operates a travel booking platform focused on Japan. The site of Japan's flag-carrier airline for flights and JAL Mileage Bank. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Cargo
- Loyalty program
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #136 in this index
- Sector rank
- Leading travel site in Japan
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ana.co.jp | ≈ 36 million / month | #137 class competitor | — |
| peach.com | ≈ 27 million / month | #138 class competitor | — |
| skymark.co.jp | ≈ 18 million / month | #139 class competitor | — |
What is Japan Airlines?
Japan Airlines (jal.co.jp) is a travel booking platform serving users in Japan. The site of Japan's flag-carrier airline for flights and JAL Mileage Bank. It ranks #136 among the most visited websites in the country in this index, within the travel category.
Who owns Japan Airlines?
The site is operated by Japan Airlines Co., Ltd., founded by Japanese government and private investors. The company was established in 1951 and is headquartered in Tokyo, Japan. It employs around 35,000+.
Traffic and audience
Traffic estimates place Japan Airlines at roughly 60 million visits per month, about 2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Japan Airlines makes money
Revenue comes primarily from passenger fares, alongside cargo, loyalty program.
Competitors in Japan
Its closest rivals include ana.co.jp, peach.com, skymark.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1951
Japan Airlines is founded in Tokyo, Japan.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #136 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Japan Airlines?
Japan Airlines is operated by Japan Airlines Co., Ltd.. Public company structure, based on public filings and press reporting.
Where is Japan Airlines headquartered?
Japan Airlines is headquartered in Tokyo, Japan.
When was Japan Airlines founded?
Japan Airlines was founded in 1951 by Japanese government and private investors.
How many employees does Japan Airlines have?
Japan Airlines employs approximately 35,000+ people.
What is Japan Airlines's revenue?
Japan Airlines's revenue: ≈ $12 billion annual revenue (est.).
Who are Japan Airlines's competitors?
Main competitors in Japan include ana.co.jp, peach.com, skymark.co.jp.
How does Japan Airlines make money?
Mainly passenger fares, cargo, loyalty program.
Is Japan Airlines publicly traded?
Japan Airlines's ownership: Public company.
How many visitors does Japan Airlines get?
Third-party estimates place Japan Airlines at roughly 60 million visits per month, mostly from Japan, with 71% mobile traffic.
Is Japan Airlines safe?
Japan Airlines is an established travel site founded in 1951 and ranked #136 in Japan; use the official domain jal.co.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjal.co.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos