Korail
The site of Korea's national railway operator for KTX and train ticket booking.
Korail at a glance
Korail is a travel website and one of the most visited sites in South Korea, currently ranked #177 in the country. It was founded in 1963 by Government of South Korea and is headquartered in Daejeon, South Korea. Today Korail is owned by Korea Railroad Corporation. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through ticket sales, freight. Its closest rivals include srail.or.kr, koreanair.com, flyasiana.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| korail | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in South Korea
Company information
- Website
- korail.com
- Sector
- Travel
- Owner
- Korea Railroad Corporation
- Owner type
- State-owned company
- Founders
- Government of South Korea
- Founded
- 1963
- Headquarters
- Daejeon, South Korea
- Employees
- 28,000+
- Ownership
- Korea Railroad Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5 billion annual revenue (est.)
- Languages
- Korean, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $5 billion annual revenue (est.)
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Korail operates a travel booking platform focused on South Korea. The site of Korea's national railway operator for KTX and train ticket booking. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
- Freight
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #177 in this index
- Sector rank
- Leading travel site in South Korea
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| srail.or.kr | ≈ 18 million / month | #178 class competitor | — |
| koreanair.com | ≈ 13.5 million / month | #179 class competitor | — |
| flyasiana.com | ≈ 9 million / month | #180 class competitor | — |
What is Korail?
Korail (korail.com) is a travel booking platform serving users in South Korea. The site of Korea's national railway operator for KTX and train ticket booking. It ranks #177 among the most visited websites in the country in this index, within the travel category.
Who owns Korail?
The site is operated by Korea Railroad Corporation, founded by Government of South Korea. The company was established in 1963 and is headquartered in Daejeon, South Korea. It employs around 28,000+.
Traffic and audience
Traffic estimates place Korail at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Korail makes money
Revenue comes primarily from ticket sales, alongside freight.
Competitors in South Korea
Its closest rivals include srail.or.kr, koreanair.com, flyasiana.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1963
Korail is founded in Daejeon, South Korea.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #177 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Korail?
Korail is operated by Korea Railroad Corporation. State-owned company structure, based on public filings and press reporting.
Where is Korail headquartered?
Korail is headquartered in Daejeon, South Korea.
When was Korail founded?
Korail was founded in 1963 by Government of South Korea.
How many employees does Korail have?
Korail employs approximately 28,000+ people.
What is Korail's revenue?
Korail's revenue: ≈ $5 billion annual revenue (est.).
Who are Korail's competitors?
Main competitors in South Korea include srail.or.kr, koreanair.com, flyasiana.com.
How does Korail make money?
Mainly ticket sales, freight.
Is Korail publicly traded?
Korail's ownership: State-owned company.
How many visitors does Korail get?
Third-party estimates place Korail at roughly 30 million visits per month, mostly from South Korea, with 71% mobile traffic.
Is Korail safe?
Korail is an established travel site founded in 1963 and ranked #177 in South Korea; use the official domain korail.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskorail.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos