HomeTax
The National Tax Service's portal for tax filing, payments and year-end settlement.
HomeTax at a glance
HomeTax is a government website and one of the most visited sites in South Korea, currently ranked #173 in the country. It was founded in 2010 by Government of South Korea and is headquartered in Sejong, South Korea. Today HomeTax is owned by National Tax Service. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through public funding. Its closest rivals include gov.kr, nhis.or.kr, nps.or.kr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hometax | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in South Korea
Company information
- Website
- hometax.go.kr
- Sector
- Government
- Owner
- National Tax Service
- Owner type
- Government agency
- Founders
- Government of South Korea
- Founded
- 2010
- Headquarters
- Sejong, South Korea
- Employees
- 20,000+
- Ownership
- National Tax Service controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Korean
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
HomeTax operates an official government service portal focused on South Korea. The National Tax Service's portal for tax filing, payments and year-end settlement. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #173 in this index
- Sector rank
- Leading government site in South Korea
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gov.kr | ≈ 36 million / month | #174 class competitor | — |
| nhis.or.kr | ≈ 27 million / month | #175 class competitor | — |
| nps.or.kr | ≈ 18 million / month | #176 class competitor | — |
What is HomeTax?
HomeTax (hometax.go.kr) is an official government service portal serving users in South Korea. The National Tax Service's portal for tax filing, payments and year-end settlement. It ranks #173 among the most visited websites in the country in this index, within the government category.
Who owns HomeTax?
The site is operated by National Tax Service, founded by Government of South Korea. The company was established in 2010 and is headquartered in Sejong, South Korea. It employs around 20,000+.
Traffic and audience
Traffic estimates place HomeTax at roughly 60 million visits per month, about 2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How HomeTax makes money
Revenue comes primarily from public funding, alongside .
Competitors in South Korea
Its closest rivals include gov.kr, nhis.or.kr, nps.or.kr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
HomeTax is founded in Sejong, South Korea.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #173 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns HomeTax?
HomeTax is operated by National Tax Service. Government agency structure, based on public filings and press reporting.
Where is HomeTax headquartered?
HomeTax is headquartered in Sejong, South Korea.
When was HomeTax founded?
HomeTax was founded in 2010 by Government of South Korea.
How many employees does HomeTax have?
HomeTax employs approximately 20,000+ people.
What is HomeTax's revenue?
HomeTax's revenue: N/A (public service).
Who are HomeTax's competitors?
Main competitors in South Korea include gov.kr, nhis.or.kr, nps.or.kr.
How does HomeTax make money?
Mainly public funding.
Is HomeTax publicly traded?
HomeTax's ownership: Government agency.
How many visitors does HomeTax get?
Third-party estimates place HomeTax at roughly 60 million visits per month, mostly from South Korea, with 69% mobile traffic.
Is HomeTax safe?
HomeTax is an established government site founded in 2010 and ranked #173 in South Korea; use the official domain hometax.go.kr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshometax.go.kr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos