INPS
The Italian social security institute portal for pensions, benefits and contributions.
INPS at a glance
INPS is a government website and one of the most visited sites in Italy, currently ranked #176 in the country. It was founded in 1898 by Italian State and is headquartered in Rome, Italy. Today INPS is owned by Istituto Nazionale della Previdenza Sociale. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through social contributions. Its closest rivals include agenziaentrate.gov.it, gov.it, lavoro.gov.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| inps | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Italy
Company information
- Website
- inps.it
- Sector
- Government
- Owner
- Istituto Nazionale della Previdenza Sociale
- Owner type
- Government agency
- Founders
- Italian State
- Founded
- 1898
- Headquarters
- Rome, Italy
- Employees
- 25,000+
- Ownership
- Istituto Nazionale della Previdenza Sociale controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (public service)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- N/A (public service)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
INPS operates an official government service portal focused on Italy. The Italian social security institute portal for pensions, benefits and contributions. Revenue comes mainly from social contributions, supported by the other lines listed below.
- Social contributions
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #176 in this index
- Sector rank
- Leading government site in Italy
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| agenziaentrate.gov.it | ≈ 66 million / month | #177 class competitor | — |
| gov.it | ≈ 49.5 million / month | #178 class competitor | — |
| lavoro.gov.it | ≈ 33 million / month | #179 class competitor | — |
What is INPS?
INPS (inps.it) is an official government service portal serving users in Italy. The Italian social security institute portal for pensions, benefits and contributions. It ranks #176 among the most visited websites in the country in this index, within the government category.
Who owns INPS?
The site is operated by Istituto Nazionale della Previdenza Sociale, founded by Italian State. The company was established in 1898 and is headquartered in Rome, Italy. It employs around 25,000+.
Traffic and audience
Traffic estimates place INPS at roughly 110 million visits per month, about 3.7 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How INPS makes money
Revenue comes primarily from social contributions, alongside .
Competitors in Italy
Its closest rivals include agenziaentrate.gov.it, gov.it, lavoro.gov.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1898
INPS is founded in Rome, Italy.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #176 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns INPS?
INPS is operated by Istituto Nazionale della Previdenza Sociale. Government agency structure, based on public filings and press reporting.
Where is INPS headquartered?
INPS is headquartered in Rome, Italy.
When was INPS founded?
INPS was founded in 1898 by Italian State.
How many employees does INPS have?
INPS employs approximately 25,000+ people.
What is INPS's revenue?
INPS's revenue: N/A (public service).
Who are INPS's competitors?
Main competitors in Italy include agenziaentrate.gov.it, gov.it, lavoro.gov.it.
How does INPS make money?
Mainly social contributions.
Is INPS publicly traded?
INPS's ownership: Government agency.
How many visitors does INPS get?
Third-party estimates place INPS at roughly 110 million visits per month, mostly from Italy, with 69% mobile traffic.
Is INPS safe?
INPS is an established government site founded in 1898 and ranked #176 in Italy; use the official domain inps.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsinps.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos