Milano Finanza
An Italian financial daily and website covering markets, companies and wealth.
Milano Finanza at a glance
Milano Finanza is a news & media website and one of the most visited sites in Italy, currently ranked #174 in the country. It was founded in 1986 by Paolo Panerai and is headquartered in Milan, Italy. Today Milano Finanza is owned by Class Editori. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through subscriptions, digital advertising. Its closest rivals include ilsole24ore.com, borsaitaliana.it, corriere.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| milano finanza | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Italy
Company information
- Website
- milanofinanza.it
- Sector
- News & Media
- Owner
- Class Editori
- Owner type
- Public company
- Founders
- Paolo Panerai
- Founded
- 1986
- Headquarters
- Milan, Italy
- Employees
- 200+
- Ownership
- Class Editori controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Milano Finanza operates a news and media publisher focused on Italy. An Italian financial daily and website covering markets, companies and wealth. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #174 in this index
- Sector rank
- Leading news & media site in Italy
- Global rank
- 7000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ilsole24ore.com | ≈ 6 million / month | #175 class competitor | — |
| borsaitaliana.it | ≈ 4.5 million / month | #176 class competitor | — |
| corriere.it | ≈ 3 million / month | #177 class competitor | — |
What is Milano Finanza?
Milano Finanza (milanofinanza.it) is a news and media publisher serving users in Italy. An Italian financial daily and website covering markets, companies and wealth. It ranks #174 among the most visited websites in the country in this index, within the news & media category.
Who owns Milano Finanza?
The site is operated by Class Editori, founded by Paolo Panerai. The company was established in 1986 and is headquartered in Milan, Italy. It employs around 200+.
Traffic and audience
Traffic estimates place Milano Finanza at roughly 10 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Milano Finanza makes money
Revenue comes primarily from subscriptions, alongside digital advertising.
Competitors in Italy
Its closest rivals include ilsole24ore.com, borsaitaliana.it, corriere.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1986
Milano Finanza is founded in Milan, Italy.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #174 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Milano Finanza?
Milano Finanza is operated by Class Editori. Public company structure, based on public filings and press reporting.
Where is Milano Finanza headquartered?
Milano Finanza is headquartered in Milan, Italy.
When was Milano Finanza founded?
Milano Finanza was founded in 1986 by Paolo Panerai.
How many employees does Milano Finanza have?
Milano Finanza employs approximately 200+ people.
What is Milano Finanza's revenue?
Milano Finanza's revenue: ≈ $50 million annual revenue (est.).
Who are Milano Finanza's competitors?
Main competitors in Italy include ilsole24ore.com, borsaitaliana.it, corriere.it.
How does Milano Finanza make money?
Mainly subscriptions, digital advertising.
Is Milano Finanza publicly traded?
Milano Finanza's ownership: Public company.
How many visitors does Milano Finanza get?
Third-party estimates place Milano Finanza at roughly 10 million visits per month, mostly from Italy, with 79% mobile traffic.
Is Milano Finanza safe?
Milano Finanza is an established news & media site founded in 1986 and ranked #174 in Italy; use the official domain milanofinanza.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmilanofinanza.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos