UnipolSai
An Italian insurer offering auto, home and health coverage with telematics services.
UnipolSai at a glance
UnipolSai is a finance & banking website and one of the most visited sites in Italy, currently ranked #170 in the country. It was founded in 2014 by Unipol, Fondiaria-SAI merger and is headquartered in Bologna, Italy. Today UnipolSai is owned by Unipol Gruppo. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through insurance premiums, investment income. Its closest rivals include generali.it, allianz.it, axa.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| unipolsai | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Italy
Company information
- Website
- unipolsai.it
- Sector
- Finance & Banking
- Owner
- Unipol Gruppo
- Owner type
- Subsidiary of public company
- Founders
- Unipol, Fondiaria-SAI merger
- Founded
- 2014
- Headquarters
- Bologna, Italy
- Employees
- 11,000+
- Ownership
- Unipol Gruppo controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 billion annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $15 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
UnipolSai operates a bank and digital financial platform focused on Italy. An Italian insurer offering auto, home and health coverage with telematics services. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
- Investment income
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #170 in this index
- Sector rank
- Leading finance & banking site in Italy
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| generali.it | ≈ 7.2 million / month | #171 class competitor | — |
| allianz.it | ≈ 5.4 million / month | #172 class competitor | — |
| axa.it | ≈ 3.6 million / month | #173 class competitor | — |
What is UnipolSai?
UnipolSai (unipolsai.it) is a bank and digital financial platform serving users in Italy. An Italian insurer offering auto, home and health coverage with telematics services. It ranks #170 among the most visited websites in the country in this index, within the finance & banking category.
Who owns UnipolSai?
The site is operated by Unipol Gruppo, founded by Unipol, Fondiaria-SAI merger. The company was established in 2014 and is headquartered in Bologna, Italy. It employs around 11,000+.
Traffic and audience
Traffic estimates place UnipolSai at roughly 12 million visits per month, about 0.4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How UnipolSai makes money
Revenue comes primarily from insurance premiums, alongside investment income.
Competitors in Italy
Its closest rivals include generali.it, allianz.it, axa.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
UnipolSai is founded in Bologna, Italy.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #170 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns UnipolSai?
UnipolSai is operated by Unipol Gruppo. Subsidiary of public company structure, based on public filings and press reporting.
Where is UnipolSai headquartered?
UnipolSai is headquartered in Bologna, Italy.
When was UnipolSai founded?
UnipolSai was founded in 2014 by Unipol, Fondiaria-SAI merger.
How many employees does UnipolSai have?
UnipolSai employs approximately 11,000+ people.
What is UnipolSai's revenue?
UnipolSai's revenue: ≈ $15 billion annual revenue (est.).
Who are UnipolSai's competitors?
Main competitors in Italy include generali.it, allianz.it, axa.it.
How does UnipolSai make money?
Mainly insurance premiums, investment income.
Is UnipolSai publicly traded?
UnipolSai's ownership: Subsidiary of public company.
How many visitors does UnipolSai get?
Third-party estimates place UnipolSai at roughly 12 million visits per month, mostly from Italy, with 82% mobile traffic.
Is UnipolSai safe?
UnipolSai is an established finance & banking site founded in 2014 and ranked #170 in Italy; use the official domain unipolsai.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsunipolsai.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos