Rakuten Securities
A major Japanese online brokerage offering stock, fund and NISA investing.
Rakuten Securities at a glance
Rakuten Securities is a finance & banking website and one of the most visited sites in Japan, currently ranked #147 in the country. It was founded in 1999 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today Rakuten Securities is owned by Rakuten Securities, Inc. (Rakuten Group). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through brokerage fees, interest income, fund fees. Its closest rivals include sbisec.co.jp, monex.co.jp, kabu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rakuten securities | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Japan
Company information
- Website
- rakuten-sec.co.jp
- Sector
- Finance & Banking
- Owner
- Rakuten Securities, Inc. (Rakuten Group)
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1999
- Headquarters
- Tokyo, Japan
- Employees
- 1,500+
- Ownership
- Rakuten Securities, Inc. (Rakuten Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rakuten Securities operates a bank and digital financial platform focused on Japan. A major Japanese online brokerage offering stock, fund and NISA investing. Revenue comes mainly from brokerage fees, supported by the other lines listed below.
- Brokerage fees
- Interest income
- Fund fees
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #147 in this index
- Sector rank
- Leading finance & banking site in Japan
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sbisec.co.jp | ≈ 36 million / month | #148 class competitor | — |
| monex.co.jp | ≈ 27 million / month | #149 class competitor | — |
| kabu.com | ≈ 18 million / month | #150 class competitor | — |
What is Rakuten Securities?
Rakuten Securities (rakuten-sec.co.jp) is a bank and digital financial platform serving users in Japan. A major Japanese online brokerage offering stock, fund and NISA investing. It ranks #147 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Rakuten Securities?
The site is operated by Rakuten Securities, Inc. (Rakuten Group), founded by Not publicly disclosed. The company was established in 1999 and is headquartered in Tokyo, Japan. It employs around 1,500+.
Traffic and audience
Traffic estimates place Rakuten Securities at roughly 60 million visits per month, about 2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Rakuten Securities makes money
Revenue comes primarily from brokerage fees, alongside interest income, fund fees.
Competitors in Japan
Its closest rivals include sbisec.co.jp, monex.co.jp, kabu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Rakuten Securities is founded in Tokyo, Japan.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #147 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Rakuten Securities?
Rakuten Securities is operated by Rakuten Securities, Inc. (Rakuten Group). Subsidiary of public company structure, based on public filings and press reporting.
Where is Rakuten Securities headquartered?
Rakuten Securities is headquartered in Tokyo, Japan.
When was Rakuten Securities founded?
Rakuten Securities was founded in 1999 by Not publicly disclosed.
How many employees does Rakuten Securities have?
Rakuten Securities employs approximately 1,500+ people.
What is Rakuten Securities's revenue?
Rakuten Securities's revenue: ≈ $1 billion annual revenue (est.).
Who are Rakuten Securities's competitors?
Main competitors in Japan include sbisec.co.jp, monex.co.jp, kabu.com.
How does Rakuten Securities make money?
Mainly brokerage fees, interest income, fund fees.
Is Rakuten Securities publicly traded?
Rakuten Securities's ownership: Subsidiary of public company.
How many visitors does Rakuten Securities get?
Third-party estimates place Rakuten Securities at roughly 60 million visits per month, mostly from Japan, with 82% mobile traffic.
Is Rakuten Securities safe?
Rakuten Securities is an established finance & banking site founded in 1999 and ranked #147 in Japan; use the official domain rakuten-sec.co.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrakuten-sec.co.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos