CarSensor
A Japanese used car search site from Recruit with dealer listings and reviews.
CarSensor at a glance
CarSensor is an automotive website and one of the most visited sites in Japan, currently ranked #143 in the country. It was founded in 1993 by Recruit and is headquartered in Tokyo, Japan. Today CarSensor is owned by Recruit Co., Ltd.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through dealer listing fees, advertising. Its closest rivals include goo-net.com, kakaku.com, yahoo.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| carsensor | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Japan
Company information
- Website
- carsensor.net
- Sector
- Automotive
- Owner
- Recruit Co., Ltd.
- Owner type
- Subsidiary of public company
- Founders
- Recruit
- Founded
- 1993
- Headquarters
- Tokyo, Japan
- Employees
- 500+
- Ownership
- Recruit Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CarSensor operates an automotive marketplace focused on Japan. A Japanese used car search site from Recruit with dealer listings and reviews. Revenue comes mainly from dealer listing fees, supported by the other lines listed below.
- Dealer listing fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #143 in this index
- Sector rank
- Leading automotive site in Japan
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| goo-net.com | ≈ 36 million / month | #144 class competitor | — |
| kakaku.com | ≈ 27 million / month | #145 class competitor | — |
| yahoo.co.jp | ≈ 18 million / month | #146 class competitor | — |
What is CarSensor?
CarSensor (carsensor.net) is an automotive marketplace serving users in Japan. A Japanese used car search site from Recruit with dealer listings and reviews. It ranks #143 among the most visited websites in the country in this index, within the automotive category.
Who owns CarSensor?
The site is operated by Recruit Co., Ltd., founded by Recruit. The company was established in 1993 and is headquartered in Tokyo, Japan. It employs around 500+.
Traffic and audience
Traffic estimates place CarSensor at roughly 60 million visits per month, about 2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How CarSensor makes money
Revenue comes primarily from dealer listing fees, alongside advertising.
Competitors in Japan
Its closest rivals include goo-net.com, kakaku.com, yahoo.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
CarSensor is founded in Tokyo, Japan.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #143 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns CarSensor?
CarSensor is operated by Recruit Co., Ltd.. Subsidiary of public company structure, based on public filings and press reporting.
Where is CarSensor headquartered?
CarSensor is headquartered in Tokyo, Japan.
When was CarSensor founded?
CarSensor was founded in 1993 by Recruit.
How many employees does CarSensor have?
CarSensor employs approximately 500+ people.
What is CarSensor's revenue?
CarSensor's revenue: ≈ $400 million annual revenue (est.).
Who are CarSensor's competitors?
Main competitors in Japan include goo-net.com, kakaku.com, yahoo.co.jp.
How does CarSensor make money?
Mainly dealer listing fees, advertising.
Is CarSensor publicly traded?
CarSensor's ownership: Subsidiary of public company.
How many visitors does CarSensor get?
Third-party estimates place CarSensor at roughly 60 million visits per month, mostly from Japan, with 70% mobile traffic.
Is CarSensor safe?
CarSensor is an established automotive site founded in 1993 and ranked #143 in Japan; use the official domain carsensor.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscarsensor.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos