Encar
Popular automotive website in South Korea.
Encar at a glance
Encar is an automotive website and one of the most visited sites in South Korea, currently ranked #10 in the country. It was founded in Undisclosed and is headquartered in South Korea. Today Encar is owned by Undisclosed. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through dealer listing subscriptions, private listing fees, advertising from manufacturers.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| encar | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in South Korea
Company information
- Website
- encar.com
- Sector
- Automotive
- Owner
- Undisclosed
- Owner type
- Private company
- Founded
- Undisclosed
- Headquarters
- South Korea
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Encar operates an automotive marketplace focused on South Korea. Popular automotive website in South Korea. Revenue comes mainly from dealer listing subscriptions, supported by the other lines listed below.
- Dealer listing subscriptions
- Private listing fees
- Advertising from manufacturers
- Finance and insurance lead fees
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (South Korea)
- #10 in this index
- Sector rank
- Leading automotive site in South Korea
What is Encar?
Encar (encar.com) is an automotive marketplace serving users in South Korea. Popular automotive website in South Korea. It ranks #10 among the most visited websites in the country in this index, within the automotive category.
Who owns Encar?
The site is operated by Undisclosed. The company was established in Undisclosed and is headquartered in South Korea.
Traffic and audience
Traffic estimates place Encar at roughly 28 million visits per month, about 0.9 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Encar makes money
Revenue comes primarily from dealer listing subscriptions, alongside private listing fees, advertising from manufacturers, finance and insurance lead fees.
Competitors in South Korea
It competes with other automotive platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Encar is founded in South Korea.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Encar?
Encar is operated by Undisclosed. Private company structure, based on public filings and press reporting.
Where is Encar headquartered?
Encar is headquartered in South Korea.
When was Encar founded?
Encar was founded in Undisclosed.
What is Encar's revenue?
Encar does not publish standalone revenue; income comes from dealer listing subscriptions, private listing fees, advertising from manufacturers, finance and insurance lead fees.
How does Encar make money?
Mainly dealer listing subscriptions, private listing fees, advertising from manufacturers, finance and insurance lead fees.
Is Encar publicly traded?
No — Encar is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Encar get?
Third-party estimates place Encar at roughly 28 million visits per month, mostly from South Korea, with 70% mobile traffic.
Is Encar safe?
Encar is an established automotive site founded in Undisclosed and ranked #10 in South Korea; use the official domain encar.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsencar.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos