AUTO.RIA
The country's biggest car marketplace.
AUTO.RIA at a glance
AUTO.RIA is an automotive website and one of the most visited sites in Ukraine, currently ranked #10 in the country. It was founded in 2007 and is headquartered in Vinnytsia, Ukraine. Today AUTO.RIA is owned by RIA.com Group. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through paid listings, dealer subscriptions, vehicle history checks. Its closest rivals include olx.ua, infocar.ua.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Ukraine, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ukraine86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ukraine
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| auto.ria | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ukraine web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Ukraine
Company information
- Website
- auto.ria.com
- Sector
- Automotive
- Owner
- RIA.com Group
- Owner type
- Private company
- Founded
- 2007
- Headquarters
- Vinnytsia, Ukraine
- Ownership
- RIA.com Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Ukrainian, Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AUTO.RIA operates an automotive marketplace focused on Ukraine. The country's biggest car marketplace. Revenue comes mainly from paid listings, supported by the other lines listed below.
- Paid listings
- Dealer subscriptions
- Vehicle history checks
- Advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Ukraine
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Ukraine)
- #10 in this index
- Sector rank
- Leading automotive site in Ukraine
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| olx.ua | ≈ 6 million / month | #11 class competitor | — |
| infocar.ua | ≈ 4.5 million / month | #12 class competitor | — |
What is AUTO.RIA?
AUTO.RIA (auto.ria.com) is an automotive marketplace serving users in Ukraine. The country's biggest car marketplace. It ranks #10 among the most visited websites in the country in this index, within the automotive category.
Who owns AUTO.RIA?
The site is operated by RIA.com Group. The company was established in 2007 and is headquartered in Vinnytsia, Ukraine.
Traffic and audience
Traffic estimates place AUTO.RIA at roughly 10 million visits per month, about 0.3 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How AUTO.RIA makes money
Revenue comes primarily from paid listings, alongside dealer subscriptions, vehicle history checks, advertising.
Competitors in Ukraine
Its closest rivals include olx.ua, infocar.ua.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
AUTO.RIA is founded in Vinnytsia, Ukraine.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Ukraine.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns AUTO.RIA?
AUTO.RIA is operated by RIA.com Group. Private company structure, based on public filings and press reporting.
Where is AUTO.RIA headquartered?
AUTO.RIA is headquartered in Vinnytsia, Ukraine.
When was AUTO.RIA founded?
AUTO.RIA was founded in 2007.
What is AUTO.RIA's revenue?
AUTO.RIA does not publish standalone revenue; income comes from paid listings, dealer subscriptions, vehicle history checks, advertising.
Who are AUTO.RIA's competitors?
Main competitors in Ukraine include olx.ua, infocar.ua.
How does AUTO.RIA make money?
Mainly paid listings, dealer subscriptions, vehicle history checks, advertising.
Is AUTO.RIA publicly traded?
No — AUTO.RIA is not listed as an independent public company; it is operated by RIA.com Group.
How many visitors does AUTO.RIA get?
Third-party estimates place AUTO.RIA at roughly 10 million visits per month, mostly from Ukraine, with 70% mobile traffic.
Is AUTO.RIA safe?
AUTO.RIA is an established automotive site founded in 2007 and ranked #10 in Ukraine; use the official domain auto.ria.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsauto.ria.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUkraine and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos