PrivatBank
Ukraine's largest bank and the operator of Privat24.
PrivatBank at a glance
PrivatBank is a finance & banking website and one of the most visited sites in Ukraine, currently ranked #6 in the country. It was founded in 1992 and is headquartered in Kyiv, Ukraine. Today PrivatBank is owned by State of Ukraine. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through net interest income, card and transaction fees, digital banking services. Its closest rivals include monobank.ua, oschadbank.ua.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Ukraine, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ukraine86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ukraine
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| privatbank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ukraine web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Ukraine
Company information
- Website
- privatbank.ua
- Sector
- Finance & Banking
- Owner
- State of Ukraine
- Owner type
- State-owned bank
- Founded
- 1992
- Headquarters
- Kyiv, Ukraine
- Employees
- 20,000+
- Ownership
- State of Ukraine controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Ukrainian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned bank
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
PrivatBank operates a bank and digital financial platform focused on Ukraine. Ukraine's largest bank and the operator of Privat24. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Card and transaction fees
- Digital banking services
International presence
- Primary market
- Ukraine
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ukraine)
- #6 in this index
- Sector rank
- Leading finance & banking site in Ukraine
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| monobank.ua | ≈ 15 million / month | #7 class competitor | — |
| oschadbank.ua | ≈ 11.2 million / month | #8 class competitor | — |
What is PrivatBank?
PrivatBank (privatbank.ua) is a bank and digital financial platform serving users in Ukraine. Ukraine's largest bank and the operator of Privat24. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns PrivatBank?
The site is operated by State of Ukraine. The company was established in 1992 and is headquartered in Kyiv, Ukraine. It employs around 20,000+.
Traffic and audience
Traffic estimates place PrivatBank at roughly 25 million visits per month, about 0.8 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How PrivatBank makes money
Revenue comes primarily from net interest income, alongside card and transaction fees, digital banking services.
Competitors in Ukraine
Its closest rivals include monobank.ua, oschadbank.ua.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1992
PrivatBank is founded in Kyiv, Ukraine.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Ukraine.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns PrivatBank?
PrivatBank is operated by State of Ukraine. State-owned bank structure, based on public filings and press reporting.
Where is PrivatBank headquartered?
PrivatBank is headquartered in Kyiv, Ukraine.
When was PrivatBank founded?
PrivatBank was founded in 1992.
How many employees does PrivatBank have?
PrivatBank employs approximately 20,000+ people.
What is PrivatBank's revenue?
PrivatBank does not publish standalone revenue; income comes from net interest income, card and transaction fees, digital banking services.
Who are PrivatBank's competitors?
Main competitors in Ukraine include monobank.ua, oschadbank.ua.
How does PrivatBank make money?
Mainly net interest income, card and transaction fees, digital banking services.
Is PrivatBank publicly traded?
PrivatBank's ownership: State-owned bank.
How many visitors does PrivatBank get?
Third-party estimates place PrivatBank at roughly 25 million visits per month, mostly from Ukraine, with 82% mobile traffic.
Is PrivatBank safe?
PrivatBank is an established finance & banking site founded in 1992 and ranked #6 in Ukraine; use the official domain privatbank.ua and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsprivatbank.ua
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUkraine and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos