Finance & Banking#7 in Portugal

Caixa Geral de Depósitos

Portugal's largest bank, state owned.

cgd.pt ↗Updated September 2026

Caixa Geral de Depósitos at a glance

Caixa Geral de Depósitos is a finance & banking website and one of the most visited sites in Portugal, currently ranked #7 in the country. It was founded in 1876 and is headquartered in Lisbon, Portugal. Today Caixa Geral de Depósitos is owned by Portuguese State. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through net interest income, fees and commissions, caixadirecta digital banking. Its closest rivals include millenniumbcp.pt, santander.pt, novobanco.pt.

Traffic statistics

≈ 10 million
Monthly visits
≈ 2.3 million
Weekly visits
≈ 0.3 million
Daily visits
≈ 4.2 million / month
Unique visitors
#7 in Portugal
Country rank
≈ 6.3
Pages / visit
≈ 6 min
Avg. visit
≈ 29%
Bounce rate
≈ 82% mobile
Mobile traffic
≈ 4
Visits per second
#7
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 9.4 million / month+2%
Q2≈ 9.7 million / month+3%
Q3≈ 10 million / month+3%
Q4≈ 10.6 million / month+6%

Traffic sources

  • Direct72%
  • Organic search18%
  • Referral5%
  • Paid3%
  • Social2%

Audience & demographics

  • Men53%
  • Women47%
  • Age 25-3429%
  • Age 35-4426%
  • Age 45-5422%

The audience is concentrated in Portugal, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Portugal86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 3 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Portugal

Top organic keywords

KeywordPositionVolumeTraffic share
caixa geral de depósitos1Very highDominant
online banking loginTop 10High—
money transferTop 10High—
loan ratesTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Java / SpringOracle / core bankingReactHardened WAFTwo-factor authentication

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsLinkedIn Insight Tag

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 82% mobile
Position in country
Among the leading finance & banking apps in Portugal

Company information

Website
cgd.pt
Sector
Finance & Banking
Owner
Portuguese State
Owner type
State-owned bank
Founded
1876
Headquarters
Lisbon, Portugal
Employees
12,000+
Ownership
Portuguese State controls the platform. Ownership details are based on public filings and press reporting.
Languages
Portuguese, English
Top traffic sources
direct, organic search, referral

Financials

Revenue
Not publicly disclosed
Ownership
State-owned bank
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Caixa Geral de Depósitos operates a bank and digital financial platform focused on Portugal. Portugal's largest bank, state owned. Revenue comes mainly from net interest income, supported by the other lines listed below.

  • Net interest income
  • Fees and commissions
  • Caixadirecta digital banking

International presence

Primary market
Portugal
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

12,000+
Total employees

Customer statistics

≈ 4.2 million / month
Monthly reach
≈ 6.3 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (Portugal)
#7 in this index
Sector rank
Leading finance & banking site in Portugal

Main competitors

millenniumbcp.ptsantander.ptnovobanco.pt

Website comparisons

WebsiteMonthly visitsRankNotes
millenniumbcp.pt≈ 6 million / month#8 class competitor—
santander.pt≈ 4.5 million / month#9 class competitor—
novobanco.pt≈ 3 million / month#10 class competitor—

What is Caixa Geral de Depósitos?

Caixa Geral de Depósitos (cgd.pt) is a bank and digital financial platform serving users in Portugal. Portugal's largest bank, state owned. It ranks #7 among the most visited websites in the country in this index, within the finance & banking category.

Who owns Caixa Geral de Depósitos?

The site is operated by Portuguese State. The company was established in 1876 and is headquartered in Lisbon, Portugal. It employs around 12,000+.

Traffic and audience

Traffic estimates place Caixa Geral de Depósitos at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.

How Caixa Geral de Depósitos makes money

Revenue comes primarily from net interest income, alongside fees and commissions, caixadirecta digital banking.

Competitors in Portugal

Its closest rivals include millenniumbcp.pt, santander.pt, novobanco.pt.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1876

    Caixa Geral de Depósitos is founded in Lisbon, Portugal.

  2. Growth phase

    Expands its finance & banking offering and moves to a mobile-first product.

  3. Today

    Ranks #7 among the most visited websites in Portugal.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Full account management without branch visits
  • Instant local transfers and bill payments
  • Strong authentication and fraud monitoring
  • Wide ATM and branch network behind the app

Cons

  • Occasional downtime during peak load
  • Fee structure is hard to compare
  • Customer support wait times
  • Older interface areas outside the mobile app

Key statistics

Founded1876
HeadquartersLisbon, Portugal
Employees12,000+
Monthly visits≈ 10 million
Country rank#7 in Portugal
SectorFinance & Banking
Primary marketPortugal
Founded1876
Monthly visits≈ 10 million

Frequently asked questions

Who owns Caixa Geral de Depósitos?

Caixa Geral de Depósitos is operated by Portuguese State. State-owned bank structure, based on public filings and press reporting.

Where is Caixa Geral de Depósitos headquartered?

Caixa Geral de Depósitos is headquartered in Lisbon, Portugal.

When was Caixa Geral de Depósitos founded?

Caixa Geral de Depósitos was founded in 1876.

How many employees does Caixa Geral de Depósitos have?

Caixa Geral de Depósitos employs approximately 12,000+ people.

What is Caixa Geral de Depósitos's revenue?

Caixa Geral de Depósitos does not publish standalone revenue; income comes from net interest income, fees and commissions, caixadirecta digital banking.

Who are Caixa Geral de Depósitos's competitors?

Main competitors in Portugal include millenniumbcp.pt, santander.pt, novobanco.pt.

How does Caixa Geral de Depósitos make money?

Mainly net interest income, fees and commissions, caixadirecta digital banking.

Is Caixa Geral de Depósitos publicly traded?

Caixa Geral de Depósitos's ownership: State-owned bank.

How many visitors does Caixa Geral de Depósitos get?

Third-party estimates place Caixa Geral de Depósitos at roughly 10 million visits per month, mostly from Portugal, with 82% mobile traffic.

Is Caixa Geral de Depósitos safe?

Caixa Geral de Depósitos is an established finance & banking site founded in 1876 and ranked #7 in Portugal; use the official domain cgd.pt and HTTPS.

Popular searches

caixa geral de depósitoscaixa geral de depósitos logincaixa geral de depósitos appwho owns caixa geral de depósitosis caixa geral de depósitos safe

Data sources & confidence

  • Company website and public announcements
    cgd.pt
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Portugal and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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