SAPO
Portugal's veteran web portal, mail and news aggregator.
SAPO at a glance
SAPO is a technology website and one of the most visited sites in Portugal, currently ranked #3 in the country. It was founded in 1995 and is headquartered in Lisbon, Portugal. Today SAPO is owned by Altice Portugal. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through advertising, telecom service funnel, portal partnerships. Its closest rivals include google.pt, publico.pt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Portugal, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Portugal86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Portugal
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sapo | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Portugal web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Portugal
Company information
- Website
- sapo.pt
- Sector
- Technology
- Owner
- Altice Portugal
- Owner type
- Subsidiary of a private group
- Founded
- 1995
- Headquarters
- Lisbon, Portugal
- Ownership
- Altice Portugal controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a private group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SAPO operates a technology platform focused on Portugal. Portugal's veteran web portal, mail and news aggregator. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Telecom service funnel
- Portal partnerships
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Portugal
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Portugal)
- #3 in this index
- Sector rank
- Leading technology site in Portugal
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| google.pt | ≈ 10.8 million / month | #4 class competitor | — |
| publico.pt | ≈ 8.1 million / month | #5 class competitor | — |
What is SAPO?
SAPO (sapo.pt) is a technology platform serving users in Portugal. Portugal's veteran web portal, mail and news aggregator. It ranks #3 among the most visited websites in the country in this index, within the technology category.
Who owns SAPO?
The site is operated by Altice Portugal. The company was established in 1995 and is headquartered in Lisbon, Portugal.
Traffic and audience
Traffic estimates place SAPO at roughly 18 million visits per month, about 0.6 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How SAPO makes money
Revenue comes primarily from advertising, alongside telecom service funnel, portal partnerships.
Competitors in Portugal
Its closest rivals include google.pt, publico.pt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
SAPO is founded in Lisbon, Portugal.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Portugal.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns SAPO?
SAPO is operated by Altice Portugal. Subsidiary of a private group structure, based on public filings and press reporting.
Where is SAPO headquartered?
SAPO is headquartered in Lisbon, Portugal.
When was SAPO founded?
SAPO was founded in 1995.
What is SAPO's revenue?
SAPO does not publish standalone revenue; income comes from advertising, telecom service funnel, portal partnerships.
Who are SAPO's competitors?
Main competitors in Portugal include google.pt, publico.pt.
How does SAPO make money?
Mainly advertising, telecom service funnel, portal partnerships.
Is SAPO publicly traded?
No — SAPO is not listed as an independent public company; it is operated by Altice Portugal.
How many visitors does SAPO get?
Third-party estimates place SAPO at roughly 18 million visits per month, mostly from Portugal, with 68% mobile traffic.
Is SAPO safe?
SAPO is an established technology site founded in 1995 and ranked #3 in Portugal; use the official domain sapo.pt and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssapo.pt
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePortugal and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos