Mapy.cz
Highly regarded Czech mapping and outdoor navigation service.
Mapy.cz at a glance
Mapy.cz is a technology website and one of the most visited sites in Czechia, currently ranked #10 in the country. It was founded in 2003 and is headquartered in Prague, Czechia. Today Mapy.cz is owned by Seznam.cz, a.s.. Our estimates put its audience at ≈ 16 million visits per month. The business earns money mainly through advertising, business listing services, api licensing. Its closest rivals include google.com, openstreetmap.org.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 15 million / month | +2% |
| Q2 | ≈ 15.5 million / month | +3% |
| Q3 | ≈ 16 million / month | +3% |
| Q4 | ≈ 17 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Czechia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Czechia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Czechia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mapy.cz | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Czechia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Czechia
Company information
- Website
- mapy.cz
- Sector
- Technology
- Owner
- Seznam.cz, a.s.
- Owner type
- Private company
- Founded
- 2003
- Headquarters
- Prague, Czechia
- Ownership
- Seznam.cz, a.s. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Czech, English, German
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mapy.cz operates a technology platform focused on Czechia. Highly regarded Czech mapping and outdoor navigation service. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Business listing services
- API licensing
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Czechia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Czechia)
- #10 in this index
- Sector rank
- Leading technology site in Czechia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| google.com | ≈ 9.6 million / month | #11 class competitor | — |
| openstreetmap.org | ≈ 7.2 million / month | #12 class competitor | — |
What is Mapy.cz?
Mapy.cz (mapy.cz) is a technology platform serving users in Czechia. Highly regarded Czech mapping and outdoor navigation service. It ranks #10 among the most visited websites in the country in this index, within the technology category.
Who owns Mapy.cz?
The site is operated by Seznam.cz, a.s.. The company was established in 2003 and is headquartered in Prague, Czechia.
Traffic and audience
Traffic estimates place Mapy.cz at roughly 16 million visits per month, about 0.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Mapy.cz makes money
Revenue comes primarily from advertising, alongside business listing services, api licensing.
Competitors in Czechia
Its closest rivals include google.com, openstreetmap.org.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Mapy.cz is founded in Prague, Czechia.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Czechia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Mapy.cz?
Mapy.cz is operated by Seznam.cz, a.s.. Private company structure, based on public filings and press reporting.
Where is Mapy.cz headquartered?
Mapy.cz is headquartered in Prague, Czechia.
When was Mapy.cz founded?
Mapy.cz was founded in 2003.
What is Mapy.cz's revenue?
Mapy.cz does not publish standalone revenue; income comes from advertising, business listing services, api licensing.
Who are Mapy.cz's competitors?
Main competitors in Czechia include google.com, openstreetmap.org.
How does Mapy.cz make money?
Mainly advertising, business listing services, api licensing.
Is Mapy.cz publicly traded?
No — Mapy.cz is not listed as an independent public company; it is operated by Seznam.cz, a.s..
How many visitors does Mapy.cz get?
Third-party estimates place Mapy.cz at roughly 16 million visits per month, mostly from Czechia, with 68% mobile traffic.
Is Mapy.cz safe?
Mapy.cz is an established technology site founded in 2003 and ranked #10 in Czechia; use the official domain mapy.cz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmapy.cz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCzechia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos