Yr
Weather service run by NRK and the Meteorological Institute.
Yr at a glance
Yr is a technology website and one of the most visited sites in Norway, currently ranked #9 in the country. It was founded in 2007 and is headquartered in Oslo, Norway. Today Yr is owned by NRK and Meteorologisk institutt. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through publicly funded — no advertising, open weather api. Its closest rivals include storm.no, accuweather.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Norway, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Norway86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Norway
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yr | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Norway web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Norway
Company information
- Website
- yr.no
- Sector
- Technology
- Owner
- NRK and Meteorologisk institutt
- Owner type
- Public sector joint service
- Founded
- 2007
- Headquarters
- Oslo, Norway
- Ownership
- NRK and Meteorologisk institutt controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Norwegian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public sector joint service
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Yr operates a technology platform focused on Norway. Weather service run by NRK and the Meteorological Institute. Revenue comes mainly from publicly funded — no advertising, supported by the other lines listed below.
- Publicly funded — no advertising
- Open weather API
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Norway
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Norway)
- #9 in this index
- Sector rank
- Leading technology site in Norway
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| storm.no | ≈ 15 million / month | #10 class competitor | — |
| accuweather.com | ≈ 11.2 million / month | #11 class competitor | — |
What is Yr?
Yr (yr.no) is a technology platform serving users in Norway. Weather service run by NRK and the Meteorological Institute. It ranks #9 among the most visited websites in the country in this index, within the technology category.
Who owns Yr?
The site is operated by NRK and Meteorologisk institutt. The company was established in 2007 and is headquartered in Oslo, Norway.
Traffic and audience
Traffic estimates place Yr at roughly 25 million visits per month, about 0.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Yr makes money
Revenue comes primarily from publicly funded — no advertising, alongside open weather api.
Competitors in Norway
Its closest rivals include storm.no, accuweather.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Yr is founded in Oslo, Norway.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Norway.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Yr?
Yr is operated by NRK and Meteorologisk institutt. Public sector joint service structure, based on public filings and press reporting.
Where is Yr headquartered?
Yr is headquartered in Oslo, Norway.
When was Yr founded?
Yr was founded in 2007.
What is Yr's revenue?
Yr does not publish standalone revenue; income comes from publicly funded — no advertising, open weather api.
Who are Yr's competitors?
Main competitors in Norway include storm.no, accuweather.com.
How does Yr make money?
Mainly publicly funded — no advertising, open weather api.
Is Yr publicly traded?
Yr's ownership: Public sector joint service.
How many visitors does Yr get?
Third-party estimates place Yr at roughly 25 million visits per month, mostly from Norway, with 68% mobile traffic.
Is Yr safe?
Yr is an established technology site founded in 2007 and ranked #9 in Norway; use the official domain yr.no and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsyr.no
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNorway and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos