Komplett
Leading Norwegian electronics and computing retailer.
Komplett at a glance
Komplett is an e-commerce website and one of the most visited sites in Norway, currently ranked #10 in the country. It was founded in 1996 and is headquartered in Sandefjord, Norway. Today Komplett is owned by Komplett ASA. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through retail product sales, marketplace commissions, services and warranties. Its closest rivals include elkjop.no, power.no, amazon.se.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Norway, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Norway86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Norway
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| komplett | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Norway web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Norway
Company information
- Website
- komplett.no
- Sector
- E-commerce
- Owner
- Komplett ASA
- Owner type
- Public company
- Founded
- 1996
- Headquarters
- Sandefjord, Norway
- Employees
- 1,000+
- Ownership
- Komplett ASA controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Norwegian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Komplett operates an online retail and marketplace platform focused on Norway. Leading Norwegian electronics and computing retailer. Revenue comes mainly from retail product sales, supported by the other lines listed below.
- Retail product sales
- Marketplace commissions
- Services and warranties
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Norway
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Norway)
- #10 in this index
- Sector rank
- Leading e-commerce site in Norway
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| elkjop.no | ≈ 4.8 million / month | #11 class competitor | — |
| power.no | ≈ 3.6 million / month | #12 class competitor | — |
| amazon.se | ≈ 2.4 million / month | #13 class competitor | — |
What is Komplett?
Komplett (komplett.no) is an online retail and marketplace platform serving users in Norway. Leading Norwegian electronics and computing retailer. It ranks #10 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Komplett?
The site is operated by Komplett ASA. The company was established in 1996 and is headquartered in Sandefjord, Norway. It employs around 1,000+.
Traffic and audience
Traffic estimates place Komplett at roughly 8 million visits per month, about 0.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Komplett makes money
Revenue comes primarily from retail product sales, alongside marketplace commissions, services and warranties.
Competitors in Norway
Its closest rivals include elkjop.no, power.no, amazon.se.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Komplett is founded in Sandefjord, Norway.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Norway.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Komplett?
Komplett is operated by Komplett ASA. Public company structure, based on public filings and press reporting.
Where is Komplett headquartered?
Komplett is headquartered in Sandefjord, Norway.
When was Komplett founded?
Komplett was founded in 1996.
How many employees does Komplett have?
Komplett employs approximately 1,000+ people.
What is Komplett's revenue?
Komplett does not publish standalone revenue; income comes from retail product sales, marketplace commissions, services and warranties.
Who are Komplett's competitors?
Main competitors in Norway include elkjop.no, power.no, amazon.se.
How does Komplett make money?
Mainly retail product sales, marketplace commissions, services and warranties.
Is Komplett publicly traded?
Komplett's ownership: Public company.
How many visitors does Komplett get?
Third-party estimates place Komplett at roughly 8 million visits per month, mostly from Norway, with 76% mobile traffic.
Is Komplett safe?
Komplett is an established e-commerce site founded in 1996 and ranked #10 in Norway; use the official domain komplett.no and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskomplett.no
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNorway and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos