Woolworths NZ (Countdown)
Main online grocery shopping service in New Zealand.
Woolworths NZ at a glance
Woolworths NZ is an e-commerce website and one of the most visited sites in New Zealand, currently ranked #10 in the country. It was founded in 1981 and is headquartered in Auckland, New Zealand. Today Woolworths NZ is owned by Woolworths Group. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through grocery retail sales, delivery and pickup fees, retail media advertising. Its closest rivals include newworld.co.nz, paknsave.co.nz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in New Zealand, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- New Zealand86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- New Zealand
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| woolworths nz (countdown) | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the New Zealand web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in New Zealand
Company information
- Website
- countdown.co.nz
- Sector
- E-commerce
- Owner
- Woolworths Group
- Owner type
- Subsidiary of a public company
- Founded
- 1981
- Headquarters
- Auckland, New Zealand
- Ownership
- Woolworths Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Woolworths NZ (Countdown) operates an online retail and marketplace platform focused on New Zealand. Main online grocery shopping service in New Zealand. Revenue comes mainly from grocery retail sales, supported by the other lines listed below.
- Grocery retail sales
- Delivery and pickup fees
- Retail media advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- New Zealand
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (New Zealand)
- #10 in this index
- Sector rank
- Leading e-commerce site in New Zealand
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| newworld.co.nz | ≈ 3.6 million / month | #11 class competitor | — |
| paknsave.co.nz | ≈ 2.7 million / month | #12 class competitor | — |
What is Woolworths NZ (Countdown)?
Woolworths NZ (Countdown) (countdown.co.nz) is an online retail and marketplace platform serving users in New Zealand. Main online grocery shopping service in New Zealand. It ranks #10 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Woolworths NZ (Countdown)?
The site is operated by Woolworths Group. The company was established in 1981 and is headquartered in Auckland, New Zealand.
Traffic and audience
Traffic estimates place Woolworths NZ (Countdown) at roughly 6 million visits per month, about 0.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Woolworths NZ (Countdown) makes money
Revenue comes primarily from grocery retail sales, alongside delivery and pickup fees, retail media advertising.
Competitors in New Zealand
Its closest rivals include newworld.co.nz, paknsave.co.nz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1981
Woolworths NZ (Countdown) is founded in Auckland, New Zealand.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in New Zealand.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Woolworths NZ (Countdown)?
Woolworths NZ (Countdown) is operated by Woolworths Group. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Woolworths NZ (Countdown) headquartered?
Woolworths NZ (Countdown) is headquartered in Auckland, New Zealand.
When was Woolworths NZ (Countdown) founded?
Woolworths NZ (Countdown) was founded in 1981.
What is Woolworths NZ (Countdown)'s revenue?
Woolworths NZ (Countdown) does not publish standalone revenue; income comes from grocery retail sales, delivery and pickup fees, retail media advertising.
Who are Woolworths NZ (Countdown)'s competitors?
Main competitors in New Zealand include newworld.co.nz, paknsave.co.nz.
How does Woolworths NZ (Countdown) make money?
Mainly grocery retail sales, delivery and pickup fees, retail media advertising.
Is Woolworths NZ (Countdown) publicly traded?
Woolworths NZ (Countdown)'s ownership: Subsidiary of a public company.
How many visitors does Woolworths NZ (Countdown) get?
Third-party estimates place Woolworths NZ (Countdown) at roughly 6 million visits per month, mostly from New Zealand, with 76% mobile traffic.
Is Woolworths NZ (Countdown) safe?
Woolworths NZ (Countdown) is an established e-commerce site founded in 1981 and ranked #10 in New Zealand; use the official domain countdown.co.nz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscountdown.co.nz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNew Zealand and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos