momo (Fubon momo)
Taiwan's largest e-commerce platform by revenue.
momo at a glance
momo is an e-commerce website and one of the most visited sites in Taiwan, currently ranked #2 in the country. It was founded in 2004 and is headquartered in Taipei, Taiwan. Today momo is owned by Fubon Multimedia Technology. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through retail sales, marketplace commissions, seller advertising. Its closest rivals include pchome.com.tw, shopee.tw, coupang.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Taiwan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Taiwan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Taiwan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| momo (fubon momo) | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Taiwan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Taiwan
Company information
- Website
- momoshop.com.tw
- Sector
- E-commerce
- Owner
- Fubon Multimedia Technology
- Owner type
- Public company
- Founded
- 2004
- Headquarters
- Taipei, Taiwan
- Employees
- 2,500+
- Ownership
- Fubon Multimedia Technology controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Chinese (Traditional)
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
momo (Fubon momo) operates an online retail and marketplace platform focused on Taiwan. Taiwan's largest e-commerce platform by revenue. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Marketplace commissions
- Seller advertising
- Financial services cross-sell
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Taiwan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Taiwan)
- #2 in this index
- Sector rank
- Leading e-commerce site in Taiwan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pchome.com.tw | ≈ 24 million / month | #3 class competitor | — |
| shopee.tw | ≈ 18 million / month | #4 class competitor | — |
| coupang.com | ≈ 12 million / month | #5 class competitor | — |
What is momo (Fubon momo)?
momo (Fubon momo) (momoshop.com.tw) is an online retail and marketplace platform serving users in Taiwan. Taiwan's largest e-commerce platform by revenue. It ranks #2 among the most visited websites in the country in this index, within the e-commerce category.
Who owns momo (Fubon momo)?
The site is operated by Fubon Multimedia Technology. The company was established in 2004 and is headquartered in Taipei, Taiwan. It employs around 2,500+.
Traffic and audience
Traffic estimates place momo (Fubon momo) at roughly 40 million visits per month, about 1.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How momo (Fubon momo) makes money
Revenue comes primarily from retail sales, alongside marketplace commissions, seller advertising, financial services cross-sell.
Competitors in Taiwan
Its closest rivals include pchome.com.tw, shopee.tw, coupang.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
momo (Fubon momo) is founded in Taipei, Taiwan.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Taiwan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns momo (Fubon momo)?
momo (Fubon momo) is operated by Fubon Multimedia Technology. Public company structure, based on public filings and press reporting.
Where is momo (Fubon momo) headquartered?
momo (Fubon momo) is headquartered in Taipei, Taiwan.
When was momo (Fubon momo) founded?
momo (Fubon momo) was founded in 2004.
How many employees does momo (Fubon momo) have?
momo (Fubon momo) employs approximately 2,500+ people.
What is momo (Fubon momo)'s revenue?
momo (Fubon momo) does not publish standalone revenue; income comes from retail sales, marketplace commissions, seller advertising, financial services cross-sell.
Who are momo (Fubon momo)'s competitors?
Main competitors in Taiwan include pchome.com.tw, shopee.tw, coupang.com.
How does momo (Fubon momo) make money?
Mainly retail sales, marketplace commissions, seller advertising, financial services cross-sell.
Is momo (Fubon momo) publicly traded?
momo (Fubon momo)'s ownership: Public company.
How many visitors does momo (Fubon momo) get?
Third-party estimates place momo (Fubon momo) at roughly 40 million visits per month, mostly from Taiwan, with 76% mobile traffic.
Is momo (Fubon momo) safe?
momo (Fubon momo) is an established e-commerce site founded in 2004 and ranked #2 in Taiwan; use the official domain momoshop.com.tw and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmomoshop.com.tw
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTaiwan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos