Shopee Singapore
Southeast Asia's biggest marketplace in its home market.
Shopee Singapore at a glance
Shopee Singapore is an e-commerce website and one of the most visited sites in Singapore, currently ranked #3 in the country. It was founded in 2015 by Forrest Li and is headquartered in Singapore. Today Shopee Singapore is owned by Sea Limited. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through marketplace commissions, seller advertising, payment services (shopeepay). Its closest rivals include lazada.sg, amazon.sg, temu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Singapore, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Singapore86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Singapore
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| shopee singapore | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Singapore web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Singapore
Company information
- Website
- shopee.sg
- Sector
- E-commerce
- Owner
- Sea Limited
- Owner type
- Public company (NYSE: SE)
- Founders
- Forrest Li
- Founded
- 2015
- Headquarters
- Singapore
- Employees
- 60,000+ group-wide
- Ownership
- Sea Limited controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Chinese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (NYSE: SE)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Shopee Singapore operates an online retail and marketplace platform focused on Singapore. Southeast Asia's biggest marketplace in its home market. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Seller advertising
- Payment services (ShopeePay)
- Logistics fees
- Subscription programmes
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Singapore
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Singapore)
- #3 in this index
- Sector rank
- Leading e-commerce site in Singapore
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lazada.sg | ≈ 24 million / month | #4 class competitor | — |
| amazon.sg | ≈ 18 million / month | #5 class competitor | — |
| temu.com | ≈ 12 million / month | #6 class competitor | — |
What is Shopee Singapore?
Shopee Singapore (shopee.sg) is an online retail and marketplace platform serving users in Singapore. Southeast Asia's biggest marketplace in its home market. It ranks #3 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Shopee Singapore?
The site is operated by Sea Limited, founded by Forrest Li. The company was established in 2015 and is headquartered in Singapore. It employs around 60,000+ group-wide.
Traffic and audience
Traffic estimates place Shopee Singapore at roughly 40 million visits per month, about 1.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Shopee Singapore makes money
Revenue comes primarily from marketplace commissions, alongside seller advertising, payment services (shopeepay), logistics fees, subscription programmes.
Competitors in Singapore
Its closest rivals include lazada.sg, amazon.sg, temu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Shopee Singapore is founded in Singapore.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Singapore.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Shopee Singapore?
Shopee Singapore is operated by Sea Limited. Public company (NYSE: SE) structure, based on public filings and press reporting.
Where is Shopee Singapore headquartered?
Shopee Singapore is headquartered in Singapore.
When was Shopee Singapore founded?
Shopee Singapore was founded in 2015 by Forrest Li.
How many employees does Shopee Singapore have?
Shopee Singapore employs approximately 60,000+ group-wide people.
What is Shopee Singapore's revenue?
Shopee Singapore does not publish standalone revenue; income comes from marketplace commissions, seller advertising, payment services (shopeepay), logistics fees, subscription programmes.
Who are Shopee Singapore's competitors?
Main competitors in Singapore include lazada.sg, amazon.sg, temu.com.
How does Shopee Singapore make money?
Mainly marketplace commissions, seller advertising, payment services (shopeepay), logistics fees, subscription programmes.
Is Shopee Singapore publicly traded?
Shopee Singapore's ownership: Public company (NYSE: SE).
How many visitors does Shopee Singapore get?
Third-party estimates place Shopee Singapore at roughly 40 million visits per month, mostly from Singapore, with 76% mobile traffic.
Is Shopee Singapore safe?
Shopee Singapore is an established e-commerce site founded in 2015 and ranked #3 in Singapore; use the official domain shopee.sg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsshopee.sg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSingapore and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos