sgCarMart
Singapore's main car marketplace and COE price reference.
sgCarMart at a glance
sgCarMart is an automotive website and one of the most visited sites in Singapore, currently ranked #9 in the country. It was founded in 2005 and is headquartered in Singapore. Today sgCarMart is owned by Carousell Group. Our estimates put its audience at ≈ 7 million visits per month. The business earns money mainly through dealer subscriptions, paid listings, insurance and financing leads. Its closest rivals include carousell.sg, motorist.sg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.6 million / month | +2% |
| Q2 | ≈ 6.8 million / month | +3% |
| Q3 | ≈ 7 million / month | +3% |
| Q4 | ≈ 7.4 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Singapore, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Singapore86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Singapore
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sgcarmart | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Singapore web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Singapore
Company information
- Website
- sgcarmart.com
- Sector
- Automotive
- Owner
- Carousell Group
- Owner type
- Private venture-backed company
- Founded
- 2005
- Headquarters
- Singapore
- Ownership
- Carousell Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private venture-backed company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
sgCarMart operates an automotive marketplace focused on Singapore. Singapore's main car marketplace and COE price reference. Revenue comes mainly from dealer subscriptions, supported by the other lines listed below.
- Dealer subscriptions
- Paid listings
- Insurance and financing leads
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Singapore
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Singapore)
- #9 in this index
- Sector rank
- Leading automotive site in Singapore
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| carousell.sg | ≈ 4.2 million / month | #10 class competitor | — |
| motorist.sg | ≈ 3.1 million / month | #11 class competitor | — |
What is sgCarMart?
sgCarMart (sgcarmart.com) is an automotive marketplace serving users in Singapore. Singapore's main car marketplace and COE price reference. It ranks #9 among the most visited websites in the country in this index, within the automotive category.
Who owns sgCarMart?
The site is operated by Carousell Group. The company was established in 2005 and is headquartered in Singapore.
Traffic and audience
Traffic estimates place sgCarMart at roughly 7 million visits per month, about 0.2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How sgCarMart makes money
Revenue comes primarily from dealer subscriptions, alongside paid listings, insurance and financing leads.
Competitors in Singapore
Its closest rivals include carousell.sg, motorist.sg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
sgCarMart is founded in Singapore.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Singapore.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns sgCarMart?
sgCarMart is operated by Carousell Group. Private venture-backed company structure, based on public filings and press reporting.
Where is sgCarMart headquartered?
sgCarMart is headquartered in Singapore.
When was sgCarMart founded?
sgCarMart was founded in 2005.
What is sgCarMart's revenue?
sgCarMart does not publish standalone revenue; income comes from dealer subscriptions, paid listings, insurance and financing leads.
Who are sgCarMart's competitors?
Main competitors in Singapore include carousell.sg, motorist.sg.
How does sgCarMart make money?
Mainly dealer subscriptions, paid listings, insurance and financing leads.
Is sgCarMart publicly traded?
No — sgCarMart is not listed as an independent public company; it is operated by Carousell Group.
How many visitors does sgCarMart get?
Third-party estimates place sgCarMart at roughly 7 million visits per month, mostly from Singapore, with 70% mobile traffic.
Is sgCarMart safe?
sgCarMart is an established automotive site founded in 2005 and ranked #9 in Singapore; use the official domain sgcarmart.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssgcarmart.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSingapore and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos