Kolesa.kz
Kazakhstan's biggest car marketplace.
Kolesa.kz at a glance
Kolesa.kz is an automotive website and one of the most visited sites in Kazakhstan, currently ranked #5 in the country. It was founded in 2006 and is headquartered in Almaty, Kazakhstan. Today Kolesa.kz is owned by Kolesa Group. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through paid listings and boosts, dealer subscriptions, advertising. Its closest rivals include olx.kz, aster.kz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Kazakhstan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Kazakhstan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Kazakhstan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kolesa.kz | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Kazakhstan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Kazakhstan
Company information
- Website
- kolesa.kz
- Sector
- Automotive
- Owner
- Kolesa Group
- Owner type
- Private company
- Founded
- 2006
- Headquarters
- Almaty, Kazakhstan
- Employees
- 500+
- Ownership
- Kolesa Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian, Kazakh
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kolesa.kz operates an automotive marketplace focused on Kazakhstan. Kazakhstan's biggest car marketplace. Revenue comes mainly from paid listings and boosts, supported by the other lines listed below.
- Paid listings and boosts
- Dealer subscriptions
- Advertising
- Financing and insurance leads
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Kazakhstan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Kazakhstan)
- #5 in this index
- Sector rank
- Leading automotive site in Kazakhstan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| olx.kz | ≈ 13.2 million / month | #6 class competitor | — |
| aster.kz | ≈ 9.9 million / month | #7 class competitor | — |
What is Kolesa.kz?
Kolesa.kz (kolesa.kz) is an automotive marketplace serving users in Kazakhstan. Kazakhstan's biggest car marketplace. It ranks #5 among the most visited websites in the country in this index, within the automotive category.
Who owns Kolesa.kz?
The site is operated by Kolesa Group. The company was established in 2006 and is headquartered in Almaty, Kazakhstan. It employs around 500+.
Traffic and audience
Traffic estimates place Kolesa.kz at roughly 22 million visits per month, about 0.7 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Kolesa.kz makes money
Revenue comes primarily from paid listings and boosts, alongside dealer subscriptions, advertising, financing and insurance leads.
Competitors in Kazakhstan
Its closest rivals include olx.kz, aster.kz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Kolesa.kz is founded in Almaty, Kazakhstan.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Kazakhstan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Kolesa.kz?
Kolesa.kz is operated by Kolesa Group. Private company structure, based on public filings and press reporting.
Where is Kolesa.kz headquartered?
Kolesa.kz is headquartered in Almaty, Kazakhstan.
When was Kolesa.kz founded?
Kolesa.kz was founded in 2006.
How many employees does Kolesa.kz have?
Kolesa.kz employs approximately 500+ people.
What is Kolesa.kz's revenue?
Kolesa.kz does not publish standalone revenue; income comes from paid listings and boosts, dealer subscriptions, advertising, financing and insurance leads.
Who are Kolesa.kz's competitors?
Main competitors in Kazakhstan include olx.kz, aster.kz.
How does Kolesa.kz make money?
Mainly paid listings and boosts, dealer subscriptions, advertising, financing and insurance leads.
Is Kolesa.kz publicly traded?
No — Kolesa.kz is not listed as an independent public company; it is operated by Kolesa Group.
How many visitors does Kolesa.kz get?
Third-party estimates place Kolesa.kz at roughly 22 million visits per month, mostly from Kazakhstan, with 70% mobile traffic.
Is Kolesa.kz safe?
Kolesa.kz is an established automotive site founded in 2006 and ranked #5 in Kazakhstan; use the official domain kolesa.kz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskolesa.kz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageKazakhstan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos