Kaspi.kz
Kazakhstan's super app combining banking, payments and marketplace.
Kaspi.kz at a glance
Kaspi.kz is a finance & banking website and one of the most visited sites in Kazakhstan, currently ranked #1 in the country. It was founded in 2002 by Vyacheslav Kim, Mikheil Lomtadze and is headquartered in Almaty, Kazakhstan. Today Kaspi.kz is owned by Kaspi.kz JSC. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through payments transaction fees, consumer lending interest, marketplace commissions. Its closest rivals include halykbank.kz, wildberries.kz, olx.kz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Kazakhstan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Kazakhstan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Kazakhstan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kaspi.kz | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Kazakhstan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Kazakhstan
Company information
- Website
- kaspi.kz
- Sector
- Finance & Banking
- Owner
- Kaspi.kz JSC
- Owner type
- Public company (NASDAQ: KSPI)
- Founders
- Vyacheslav Kim, Mikheil Lomtadze
- Founded
- 2002
- Headquarters
- Almaty, Kazakhstan
- Employees
- 12,000+
- Ownership
- Kaspi.kz JSC controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian, Kazakh, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (NASDAQ: KSPI)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kaspi.kz operates a bank and digital financial platform focused on Kazakhstan. Kazakhstan's super app combining banking, payments and marketplace. Revenue comes mainly from payments transaction fees, supported by the other lines listed below.
- Payments transaction fees
- Consumer lending interest
- Marketplace commissions
- Advertising
- Kaspi Travel and services
Products & services
International presence
- Primary market
- Kazakhstan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Kazakhstan)
- #1 in this index
- Sector rank
- Leading finance & banking site in Kazakhstan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| halykbank.kz | ≈ 48 million / month | #2 class competitor | — |
| wildberries.kz | ≈ 36 million / month | #3 class competitor | — |
| olx.kz | ≈ 24 million / month | #4 class competitor | — |
What is Kaspi.kz?
Kaspi.kz (kaspi.kz) is a bank and digital financial platform serving users in Kazakhstan. Kazakhstan's super app combining banking, payments and marketplace. It ranks #1 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Kaspi.kz?
The site is operated by Kaspi.kz JSC, founded by Vyacheslav Kim, Mikheil Lomtadze. The company was established in 2002 and is headquartered in Almaty, Kazakhstan. It employs around 12,000+.
Traffic and audience
Traffic estimates place Kaspi.kz at roughly 80 million visits per month, about 2.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Kaspi.kz makes money
Revenue comes primarily from payments transaction fees, alongside consumer lending interest, marketplace commissions, advertising, kaspi travel and services.
Competitors in Kazakhstan
Its closest rivals include halykbank.kz, wildberries.kz, olx.kz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
Kaspi.kz is founded in Almaty, Kazakhstan.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Kazakhstan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Kaspi.kz?
Kaspi.kz is operated by Kaspi.kz JSC. Public company (NASDAQ: KSPI) structure, based on public filings and press reporting.
Where is Kaspi.kz headquartered?
Kaspi.kz is headquartered in Almaty, Kazakhstan.
When was Kaspi.kz founded?
Kaspi.kz was founded in 2002 by Vyacheslav Kim, Mikheil Lomtadze.
How many employees does Kaspi.kz have?
Kaspi.kz employs approximately 12,000+ people.
What is Kaspi.kz's revenue?
Kaspi.kz does not publish standalone revenue; income comes from payments transaction fees, consumer lending interest, marketplace commissions, advertising, kaspi travel and services.
Who are Kaspi.kz's competitors?
Main competitors in Kazakhstan include halykbank.kz, wildberries.kz, olx.kz.
How does Kaspi.kz make money?
Mainly payments transaction fees, consumer lending interest, marketplace commissions, advertising, kaspi travel and services.
Is Kaspi.kz publicly traded?
Kaspi.kz's ownership: Public company (NASDAQ: KSPI).
How many visitors does Kaspi.kz get?
Third-party estimates place Kaspi.kz at roughly 80 million visits per month, mostly from Kazakhstan, with 82% mobile traffic.
Is Kaspi.kz safe?
Kaspi.kz is an established finance & banking site founded in 2002 and ranked #1 in Kazakhstan; use the official domain kaspi.kz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskaspi.kz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageKazakhstan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos