UniCredit Bulbank
Bulgaria's largest bank by assets.
UniCredit Bulbank at a glance
UniCredit Bulbank is a finance & banking website and one of the most visited sites in Bulgaria, currently ranked #9 in the country. It was founded in 1964 and is headquartered in Sofia, Bulgaria. Today UniCredit Bulbank is owned by UniCredit S.p.A.. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through net interest income, fees and commissions, digital banking (bulbank mobile). Its closest rivals include dskbank.bg, postbank.bg, fibank.bg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Bulgaria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bulgaria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bulgaria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| unicredit bulbank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bulgaria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Bulgaria
Company information
- Website
- unicreditbulbank.bg
- Sector
- Finance & Banking
- Owner
- UniCredit S.p.A.
- Owner type
- Subsidiary of a public company
- Founded
- 1964
- Headquarters
- Sofia, Bulgaria
- Employees
- 4,000+
- Ownership
- UniCredit S.p.A. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Bulgarian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
UniCredit Bulbank operates a bank and digital financial platform focused on Bulgaria. Bulgaria's largest bank by assets. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Digital banking (Bulbank Mobile)
International presence
- Primary market
- Bulgaria
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bulgaria)
- #9 in this index
- Sector rank
- Leading finance & banking site in Bulgaria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dskbank.bg | ≈ 2.4 million / month | #10 class competitor | — |
| postbank.bg | ≈ 1.8 million / month | #11 class competitor | — |
| fibank.bg | ≈ 1.2 million / month | #12 class competitor | — |
What is UniCredit Bulbank?
UniCredit Bulbank (unicreditbulbank.bg) is a bank and digital financial platform serving users in Bulgaria. Bulgaria's largest bank by assets. It ranks #9 among the most visited websites in the country in this index, within the finance & banking category.
Who owns UniCredit Bulbank?
The site is operated by UniCredit S.p.A.. The company was established in 1964 and is headquartered in Sofia, Bulgaria. It employs around 4,000+.
Traffic and audience
Traffic estimates place UniCredit Bulbank at roughly 4 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How UniCredit Bulbank makes money
Revenue comes primarily from net interest income, alongside fees and commissions, digital banking (bulbank mobile).
Competitors in Bulgaria
Its closest rivals include dskbank.bg, postbank.bg, fibank.bg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1964
UniCredit Bulbank is founded in Sofia, Bulgaria.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Bulgaria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns UniCredit Bulbank?
UniCredit Bulbank is operated by UniCredit S.p.A.. Subsidiary of a public company structure, based on public filings and press reporting.
Where is UniCredit Bulbank headquartered?
UniCredit Bulbank is headquartered in Sofia, Bulgaria.
When was UniCredit Bulbank founded?
UniCredit Bulbank was founded in 1964.
How many employees does UniCredit Bulbank have?
UniCredit Bulbank employs approximately 4,000+ people.
What is UniCredit Bulbank's revenue?
UniCredit Bulbank does not publish standalone revenue; income comes from net interest income, fees and commissions, digital banking (bulbank mobile).
Who are UniCredit Bulbank's competitors?
Main competitors in Bulgaria include dskbank.bg, postbank.bg, fibank.bg.
How does UniCredit Bulbank make money?
Mainly net interest income, fees and commissions, digital banking (bulbank mobile).
Is UniCredit Bulbank publicly traded?
UniCredit Bulbank's ownership: Subsidiary of a public company.
How many visitors does UniCredit Bulbank get?
Third-party estimates place UniCredit Bulbank at roughly 4 million visits per month, mostly from Bulgaria, with 82% mobile traffic.
Is UniCredit Bulbank safe?
UniCredit Bulbank is an established finance & banking site founded in 1964 and ranked #9 in Bulgaria; use the official domain unicreditbulbank.bg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsunicreditbulbank.bg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBulgaria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos