ABV.bg
The dominant webmail service and digital media homepage provider in Bulgaria.
ABV.bg at a glance
ABV.bg is a technology website and one of the most visited sites in Bulgaria, currently ranked #2 in the country. It was founded in 1999 by Lyubomir Rusanov and is headquartered in Sofia, Bulgaria. Today ABV.bg is owned by Net Info (Nova Broadcasting Group / United Group). Our estimates put its audience at ≈ 16 million visits per month. The business earns money mainly through display advertising, premium mail accounts. Its closest rivals include mail.bg, dir.bg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 15 million / month | +2% |
| Q2 | ≈ 15.5 million / month | +3% |
| Q3 | ≈ 16 million / month | +3% |
| Q4 | ≈ 17 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Bulgaria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bulgaria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bulgaria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| abv.bg | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bulgaria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Bulgaria
Company information
- Website
- abv.bg
- Sector
- Technology
- Owner
- Net Info (Nova Broadcasting Group / United Group)
- Owner type
- Private company
- Founders
- Lyubomir Rusanov
- Founded
- 1999
- Headquarters
- Sofia, Bulgaria
- Employees
- 150+
- Ownership
- Net Info (Nova Broadcasting Group / United Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Bulgarian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ABV.bg operates a technology platform focused on Bulgaria. The dominant webmail service and digital media homepage provider in Bulgaria. Revenue comes mainly from display advertising, supported by the other lines listed below.
- Display Advertising
- Premium Mail Accounts
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Bulgaria
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bulgaria)
- #2 in this index
- Sector rank
- Leading technology site in Bulgaria
- Global rank
- 2100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mail.bg | ≈ 9.6 million / month | #3 class competitor | — |
| dir.bg | ≈ 7.2 million / month | #4 class competitor | — |
What is ABV.bg?
ABV.bg (abv.bg) is a technology platform serving users in Bulgaria. The dominant webmail service and digital media homepage provider in Bulgaria. It ranks #2 among the most visited websites in the country in this index, within the technology category.
Who owns ABV.bg?
The site is operated by Net Info (Nova Broadcasting Group / United Group), founded by Lyubomir Rusanov. The company was established in 1999 and is headquartered in Sofia, Bulgaria. It employs around 150+.
Traffic and audience
Traffic estimates place ABV.bg at roughly 16 million visits per month, about 0.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How ABV.bg makes money
Revenue comes primarily from display advertising, alongside premium mail accounts.
Competitors in Bulgaria
Its closest rivals include mail.bg, dir.bg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
ABV.bg is founded in Sofia, Bulgaria.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Bulgaria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns ABV.bg?
ABV.bg is operated by Net Info (Nova Broadcasting Group / United Group). Private company structure, based on public filings and press reporting.
Where is ABV.bg headquartered?
ABV.bg is headquartered in Sofia, Bulgaria.
When was ABV.bg founded?
ABV.bg was founded in 1999 by Lyubomir Rusanov.
How many employees does ABV.bg have?
ABV.bg employs approximately 150+ people.
What is ABV.bg's revenue?
ABV.bg's revenue: Undisclosed.
Who are ABV.bg's competitors?
Main competitors in Bulgaria include mail.bg, dir.bg.
How does ABV.bg make money?
Mainly display advertising, premium mail accounts.
Is ABV.bg publicly traded?
No — ABV.bg is not listed as an independent public company; it is operated by Net Info (Nova Broadcasting Group / United Group).
How many visitors does ABV.bg get?
Third-party estimates place ABV.bg at roughly 16 million visits per month, mostly from Bulgaria, with 68% mobile traffic.
Is ABV.bg safe?
ABV.bg is an established technology site founded in 1999 and ranked #2 in Bulgaria; use the official domain abv.bg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsabv.bg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBulgaria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos