Baidu
The dominant search engine in China offering AI search, maps, cloud storage, and encyclopedia services.
Baidu at a glance
Baidu is a technology website and one of the most visited sites in China, currently ranked #1 in the country. It was founded in 2000 by Robin Li, Eric Xu and is headquartered in Beijing, China. Today Baidu is owned by Baidu, Inc.. Our estimates put its audience at ≈ 4500 million visits per month. The business earns money mainly through search engine marketing (p4p), baidu cloud subscriptions, iqiyi subscriptions. Its closest rivals include so.com, sogou.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4230 million / month | +2% |
| Q2 | ≈ 4365 million / month | +3% |
| Q3 | ≈ 4500 million / month | +3% |
| Q4 | ≈ 4770 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1350 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| baidu | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- baidu.com
- Sector
- Technology
- Owner
- Baidu, Inc.
- Owner type
- Public company
- Founders
- Robin Li, Eric Xu
- Founded
- 2000
- Headquarters
- Beijing, China
- Employees
- 45,000+
- Ownership
- Baidu, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $18.9 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $18.9 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Baidu operates a technology platform focused on China. The dominant search engine in China offering AI search, maps, cloud storage, and encyclopedia services. Revenue comes mainly from search engine marketing (p4p), supported by the other lines listed below.
- Search Engine Marketing (P4P)
- Baidu Cloud Subscriptions
- iQIYI Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #1 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 6
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| so.com | ≈ 2700 million / month | #2 class competitor | — |
| sogou.com | ≈ 2025 million / month | #3 class competitor | — |
What is Baidu?
Baidu (baidu.com) is a technology platform serving users in China. The dominant search engine in China offering AI search, maps, cloud storage, and encyclopedia services. It ranks #1 among the most visited websites in the country in this index, within the technology category.
Who owns Baidu?
The site is operated by Baidu, Inc., founded by Robin Li, Eric Xu. The company was established in 2000 and is headquartered in Beijing, China. It employs around 45,000+.
Traffic and audience
Traffic estimates place Baidu at roughly 4500 million visits per month, about 150 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Baidu makes money
Revenue comes primarily from search engine marketing (p4p), alongside baidu cloud subscriptions, iqiyi subscriptions.
Competitors in China
Its closest rivals include so.com, sogou.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Baidu is founded in Beijing, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Baidu?
Baidu is operated by Baidu, Inc.. Public company structure, based on public filings and press reporting.
Where is Baidu headquartered?
Baidu is headquartered in Beijing, China.
When was Baidu founded?
Baidu was founded in 2000 by Robin Li, Eric Xu.
How many employees does Baidu have?
Baidu employs approximately 45,000+ people.
What is Baidu's revenue?
Baidu's revenue: ≈ $18.9 billion annual revenue (est.).
Who are Baidu's competitors?
Main competitors in China include so.com, sogou.com.
How does Baidu make money?
Mainly search engine marketing (p4p), baidu cloud subscriptions, iqiyi subscriptions.
Is Baidu publicly traded?
Baidu's ownership: Public company.
How many visitors does Baidu get?
Third-party estimates place Baidu at roughly 4500 million visits per month, mostly from China, with 68% mobile traffic.
Is Baidu safe?
Baidu is an established technology site founded in 2000 and ranked #1 in China; use the official domain baidu.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbaidu.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos