PostNord Sweden
National postal and logistics provider operating parcel delivery and tracking services across Sweden.
PostNord Sweden at a glance
PostNord Sweden is a technology website and one of the most visited sites in Sweden, currently ranked #10 in the country. It was founded in 2009 by Posten AB & Post Danmark Merger and is headquartered in Solna, Sweden. Today PostNord Sweden is owned by Swedish and Danish Governments. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through postal & parcel delivery tariffs. Its closest rivals include dhl.se, bring.se.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Sweden, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Sweden86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Sweden
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| postnord sweden | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Sweden web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Sweden
Company information
- Website
- postnord.se
- Sector
- Technology
- Owner
- Swedish and Danish Governments
- Owner type
- State-owned enterprise
- Founders
- Posten AB & Post Danmark Merger
- Founded
- 2009
- Headquarters
- Solna, Sweden
- Employees
- 26,000+
- Ownership
- Swedish and Danish Governments controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.8 billion annual revenue (est.)
- Languages
- Swedish, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $3.8 billion annual revenue (est.)
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
PostNord Sweden operates a technology platform focused on Sweden. National postal and logistics provider operating parcel delivery and tracking services across Sweden. Revenue comes mainly from postal & parcel delivery tariffs, supported by the other lines listed below.
- Postal & Parcel Delivery Tariffs
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Sweden
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Sweden)
- #10 in this index
- Sector rank
- Leading technology site in Sweden
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dhl.se | ≈ 10.8 million / month | #11 class competitor | — |
| bring.se | ≈ 8.1 million / month | #12 class competitor | — |
What is PostNord Sweden?
PostNord Sweden (postnord.se) is a technology platform serving users in Sweden. National postal and logistics provider operating parcel delivery and tracking services across Sweden. It ranks #10 among the most visited websites in the country in this index, within the technology category.
Who owns PostNord Sweden?
The site is operated by Swedish and Danish Governments, founded by Posten AB & Post Danmark Merger. The company was established in 2009 and is headquartered in Solna, Sweden. It employs around 26,000+.
Traffic and audience
Traffic estimates place PostNord Sweden at roughly 18 million visits per month, about 0.6 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How PostNord Sweden makes money
Revenue comes primarily from postal & parcel delivery tariffs, alongside .
Competitors in Sweden
Its closest rivals include dhl.se, bring.se.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
PostNord Sweden is founded in Solna, Sweden.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Sweden.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns PostNord Sweden?
PostNord Sweden is operated by Swedish and Danish Governments. State-owned enterprise structure, based on public filings and press reporting.
Where is PostNord Sweden headquartered?
PostNord Sweden is headquartered in Solna, Sweden.
When was PostNord Sweden founded?
PostNord Sweden was founded in 2009 by Posten AB & Post Danmark Merger.
How many employees does PostNord Sweden have?
PostNord Sweden employs approximately 26,000+ people.
What is PostNord Sweden's revenue?
PostNord Sweden's revenue: ≈ $3.8 billion annual revenue (est.).
Who are PostNord Sweden's competitors?
Main competitors in Sweden include dhl.se, bring.se.
How does PostNord Sweden make money?
Mainly postal & parcel delivery tariffs.
Is PostNord Sweden publicly traded?
PostNord Sweden's ownership: State-owned enterprise.
How many visitors does PostNord Sweden get?
Third-party estimates place PostNord Sweden at roughly 18 million visits per month, mostly from Sweden, with 68% mobile traffic.
Is PostNord Sweden safe?
PostNord Sweden is an established technology site founded in 2009 and ranked #10 in Sweden; use the official domain postnord.se and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspostnord.se
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSweden and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos