Education#8 in Sweden

Uppsala universitet (Uppsala University)

Oldest higher education university in Sweden and the Nordic countries, founded in 1477.

uu.se ↗Updated September 2026

Uppsala universitet at a glance

Uppsala universitet is an education website and one of the most visited sites in Sweden, currently ranked #8 in the country. It was founded in 1477 by Archbishop Jakob Ulvsson and is headquartered in Uppsala, Sweden. Today Uppsala universitet is owned by Uppsala University. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through state educational budget, research grants. Its closest rivals include lunduniversity.lu.se, ki.se.

Traffic statistics

≈ 10 million
Monthly visits
≈ 2.3 million
Weekly visits
≈ 0.3 million
Daily visits
≈ 4.2 million / month
Unique visitors
5800
Global rank
#8 in Sweden
Country rank
≈ 5.2
Pages / visit
≈ 9 min
Avg. visit
≈ 40%
Bounce rate
≈ 66% mobile
Mobile traffic
≈ 4
Visits per second
#8
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 9.4 million / month+2%
Q2≈ 9.7 million / month+3%
Q3≈ 10 million / month+3%
Q4≈ 10.6 million / month+6%

Traffic sources

  • Organic search44%
  • Direct36%
  • Referral10%
  • Social6%
  • Paid4%

Audience & demographics

  • Women51%
  • Men49%
  • Age 18-2434%
  • Age 25-3427%
  • Age 35-4419%

The audience is concentrated in Sweden, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Sweden86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 3 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Sweden

Top organic keywords

KeywordPositionVolumeTraffic share
uppsala universitet (uppsala university)1Very highDominant
exam resultsTop 10High—
past papersTop 10High—
online coursesTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactPHP / LMS backendVideo deliveryPostgreSQLCDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta Pixel

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 66% mobile
Position in country
Among the leading education apps in Sweden

Company information

Website
uu.se
Sector
Education
Owner
Uppsala University
Owner type
Public university
Founders
Archbishop Jakob Ulvsson
Founded
1477
Headquarters
Uppsala, Sweden
Employees
7,500+
Ownership
Uppsala University controls the platform. Ownership details are based on public filings and press reporting.
Revenue
Undisclosed
Languages
Swedish, English
Top traffic sources
organic search, direct, referral

Financials

Revenue
Undisclosed
Ownership
Public university
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Uppsala universitet (Uppsala University) operates an education platform focused on Sweden. Oldest higher education university in Sweden and the Nordic countries, founded in 1477. Revenue comes mainly from state educational budget, supported by the other lines listed below.

  • State Educational Budget
  • Research Grants

Products & services

Student Portal (Studium)
Academic Degree Programs

Related deals on Amazon

International presence

Primary market
Sweden
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

7,500+
Total employees

Customer statistics

≈ 4.2 million / month
Monthly reach
≈ 5.2 pages per visit, ≈ 9 min average session
Engagement

Website rankings

Country rank (Sweden)
#8 in this index
Sector rank
Leading education site in Sweden
Global rank
5800

Main competitors

lunduniversity.lu.seki.se

Website comparisons

WebsiteMonthly visitsRankNotes
lunduniversity.lu.se≈ 6 million / month#9 class competitor—
ki.se≈ 4.5 million / month#10 class competitor—

What is Uppsala universitet (Uppsala University)?

Uppsala universitet (Uppsala University) (uu.se) is an education platform serving users in Sweden. Oldest higher education university in Sweden and the Nordic countries, founded in 1477. It ranks #8 among the most visited websites in the country in this index, within the education category.

Who owns Uppsala universitet (Uppsala University)?

The site is operated by Uppsala University, founded by Archbishop Jakob Ulvsson. The company was established in 1477 and is headquartered in Uppsala, Sweden. It employs around 7,500+.

Traffic and audience

Traffic estimates place Uppsala universitet (Uppsala University) at roughly 10 million visits per month, about 0.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.

How Uppsala universitet (Uppsala University) makes money

Revenue comes primarily from state educational budget, alongside research grants.

Competitors in Sweden

Its closest rivals include lunduniversity.lu.se, ki.se.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1477

    Uppsala universitet (Uppsala University) is founded in Uppsala, Sweden.

  2. Growth phase

    Expands its education offering and moves to a mobile-first product.

  3. Today

    Ranks #8 among the most visited websites in Sweden.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Free or low-cost access to study material
  • Content aligned with the national curriculum
  • Works on low-end devices
  • Exam and result services in one place

Cons

  • Peak-period slowdowns around exam dates
  • Uneven content quality between subjects
  • Limited personalised feedback
  • Some features locked behind subscriptions

Key statistics

Founded1477
HeadquartersUppsala, Sweden
Employees7,500+
Monthly visits≈ 10 million
Country rank#8 in Sweden
SectorEducation
Primary marketSweden
Founded1477
Monthly visits≈ 10 million

Frequently asked questions

Who owns Uppsala universitet (Uppsala University)?

Uppsala universitet (Uppsala University) is operated by Uppsala University. Public university structure, based on public filings and press reporting.

Where is Uppsala universitet (Uppsala University) headquartered?

Uppsala universitet (Uppsala University) is headquartered in Uppsala, Sweden.

When was Uppsala universitet (Uppsala University) founded?

Uppsala universitet (Uppsala University) was founded in 1477 by Archbishop Jakob Ulvsson.

How many employees does Uppsala universitet (Uppsala University) have?

Uppsala universitet (Uppsala University) employs approximately 7,500+ people.

What is Uppsala universitet (Uppsala University)'s revenue?

Uppsala universitet (Uppsala University)'s revenue: Undisclosed.

Who are Uppsala universitet (Uppsala University)'s competitors?

Main competitors in Sweden include lunduniversity.lu.se, ki.se.

How does Uppsala universitet (Uppsala University) make money?

Mainly state educational budget, research grants.

Is Uppsala universitet (Uppsala University) publicly traded?

Uppsala universitet (Uppsala University)'s ownership: Public university.

How many visitors does Uppsala universitet (Uppsala University) get?

Third-party estimates place Uppsala universitet (Uppsala University) at roughly 10 million visits per month, mostly from Sweden, with 66% mobile traffic.

Is Uppsala universitet (Uppsala University) safe?

Uppsala universitet (Uppsala University) is an established education site founded in 1477 and ranked #8 in Sweden; use the official domain uu.se and HTTPS.

Popular searches

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Data sources & confidence

  • Company website and public announcements
    uu.se
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Sweden and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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