Nazarbayev University (NU)
Autonomous flagship English-medium research university located in Astana.
Nazarbayev University at a glance
Nazarbayev University is an education website and one of the most visited sites in Kazakhstan, currently ranked #8 in the country. It was founded in 2010 by Government of Kazakhstan and is headquartered in Astana, Kazakhstan. Today Nazarbayev University is owned by Nazarbayev Foundation. Our estimates put its audience at ≈ 4.5 million visits per month. The business earns money mainly through state educational endowment grants. Its closest rivals include kaznu.kz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.2 million / month | +2% |
| Q2 | ≈ 4.4 million / month | +3% |
| Q3 | ≈ 4.5 million / month | +3% |
| Q4 | ≈ 4.8 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Kazakhstan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Kazakhstan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Kazakhstan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nazarbayev university (nu) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Kazakhstan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Kazakhstan
Company information
- Website
- nu.edu.kz
- Sector
- Education
- Owner
- Nazarbayev Foundation
- Owner type
- Autonomous public university
- Founders
- Government of Kazakhstan
- Founded
- 2010
- Headquarters
- Astana, Kazakhstan
- Employees
- 2,500+
- Ownership
- Nazarbayev Foundation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English, Kazakh, Russian
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Autonomous public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Nazarbayev University (NU) operates an education platform focused on Kazakhstan. Autonomous flagship English-medium research university located in Astana. Revenue comes mainly from state educational endowment grants, supported by the other lines listed below.
- State Educational Endowment Grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Kazakhstan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Kazakhstan)
- #8 in this index
- Sector rank
- Leading education site in Kazakhstan
- Global rank
- 14000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kaznu.kz | ≈ 2.7 million / month | #9 class competitor | — |
What is Nazarbayev University (NU)?
Nazarbayev University (NU) (nu.edu.kz) is an education platform serving users in Kazakhstan. Autonomous flagship English-medium research university located in Astana. It ranks #8 among the most visited websites in the country in this index, within the education category.
Who owns Nazarbayev University (NU)?
The site is operated by Nazarbayev Foundation, founded by Government of Kazakhstan. The company was established in 2010 and is headquartered in Astana, Kazakhstan. It employs around 2,500+.
Traffic and audience
Traffic estimates place Nazarbayev University (NU) at roughly 4.5 million visits per month, about 0.1 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Nazarbayev University (NU) makes money
Revenue comes primarily from state educational endowment grants, alongside .
Competitors in Kazakhstan
Its closest rivals include kaznu.kz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Nazarbayev University (NU) is founded in Astana, Kazakhstan.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Kazakhstan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Nazarbayev University (NU)?
Nazarbayev University (NU) is operated by Nazarbayev Foundation. Autonomous public university structure, based on public filings and press reporting.
Where is Nazarbayev University (NU) headquartered?
Nazarbayev University (NU) is headquartered in Astana, Kazakhstan.
When was Nazarbayev University (NU) founded?
Nazarbayev University (NU) was founded in 2010 by Government of Kazakhstan.
How many employees does Nazarbayev University (NU) have?
Nazarbayev University (NU) employs approximately 2,500+ people.
What is Nazarbayev University (NU)'s revenue?
Nazarbayev University (NU)'s revenue: Undisclosed.
Who are Nazarbayev University (NU)'s competitors?
Main competitors in Kazakhstan include kaznu.kz.
How does Nazarbayev University (NU) make money?
Mainly state educational endowment grants.
Is Nazarbayev University (NU) publicly traded?
Nazarbayev University (NU)'s ownership: Autonomous public university.
How many visitors does Nazarbayev University (NU) get?
Third-party estimates place Nazarbayev University (NU) at roughly 4.5 million visits per month, mostly from Kazakhstan, with 66% mobile traffic.
Is Nazarbayev University (NU) safe?
Nazarbayev University (NU) is an established education site founded in 2010 and ranked #8 in Kazakhstan; use the official domain nu.edu.kz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnu.edu.kz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageKazakhstan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos