Universiti Malaya (UM)
The oldest and highest-ranking public research university in Malaysia.
Universiti Malaya at a glance
Universiti Malaya is an education website and one of the most visited sites in Malaysia, currently ranked #7 in the country. It was founded in 1949 by Carr-Saunders Commission and is headquartered in Kuala Lumpur, Malaysia. Today Universiti Malaya is owned by University Council. Our estimates put its audience at ≈ 6.8 million visits per month. The business earns money mainly through government budget allocation, tuition fees. Its closest rivals include ukm.my, usm.my.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.4 million / month | +2% |
| Q2 | ≈ 6.6 million / month | +3% |
| Q3 | ≈ 6.8 million / month | +3% |
| Q4 | ≈ 7.2 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Malaysia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Malaysia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Malaysia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| universiti malaya (um) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Malaysia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Malaysia
Company information
- Website
- um.edu.my
- Sector
- Education
- Owner
- University Council
- Owner type
- Public university
- Founders
- Carr-Saunders Commission
- Founded
- 1949
- Headquarters
- Kuala Lumpur, Malaysia
- Employees
- 6,000+
- Ownership
- University Council controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English, Malay
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Universiti Malaya (UM) operates an education platform focused on Malaysia. The oldest and highest-ranking public research university in Malaysia. Revenue comes mainly from government budget allocation, supported by the other lines listed below.
- Government Budget Allocation
- Tuition Fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Malaysia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Malaysia)
- #7 in this index
- Sector rank
- Leading education site in Malaysia
- Global rank
- 9500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ukm.my | ≈ 4.1 million / month | #8 class competitor | — |
| usm.my | ≈ 3.1 million / month | #9 class competitor | — |
What is Universiti Malaya (UM)?
Universiti Malaya (UM) (um.edu.my) is an education platform serving users in Malaysia. The oldest and highest-ranking public research university in Malaysia. It ranks #7 among the most visited websites in the country in this index, within the education category.
Who owns Universiti Malaya (UM)?
The site is operated by University Council, founded by Carr-Saunders Commission. The company was established in 1949 and is headquartered in Kuala Lumpur, Malaysia. It employs around 6,000+.
Traffic and audience
Traffic estimates place Universiti Malaya (UM) at roughly 6.8 million visits per month, about 0.2 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Universiti Malaya (UM) makes money
Revenue comes primarily from government budget allocation, alongside tuition fees.
Competitors in Malaysia
Its closest rivals include ukm.my, usm.my.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1949
Universiti Malaya (UM) is founded in Kuala Lumpur, Malaysia.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Malaysia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Universiti Malaya (UM)?
Universiti Malaya (UM) is operated by University Council. Public university structure, based on public filings and press reporting.
Where is Universiti Malaya (UM) headquartered?
Universiti Malaya (UM) is headquartered in Kuala Lumpur, Malaysia.
When was Universiti Malaya (UM) founded?
Universiti Malaya (UM) was founded in 1949 by Carr-Saunders Commission.
How many employees does Universiti Malaya (UM) have?
Universiti Malaya (UM) employs approximately 6,000+ people.
What is Universiti Malaya (UM)'s revenue?
Universiti Malaya (UM)'s revenue: Undisclosed.
Who are Universiti Malaya (UM)'s competitors?
Main competitors in Malaysia include ukm.my, usm.my.
How does Universiti Malaya (UM) make money?
Mainly government budget allocation, tuition fees.
Is Universiti Malaya (UM) publicly traded?
Universiti Malaya (UM)'s ownership: Public university.
How many visitors does Universiti Malaya (UM) get?
Third-party estimates place Universiti Malaya (UM) at roughly 6.8 million visits per month, mostly from Malaysia, with 66% mobile traffic.
Is Universiti Malaya (UM) safe?
Universiti Malaya (UM) is an established education site founded in 1949 and ranked #7 in Malaysia; use the official domain um.edu.my and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsum.edu.my
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMalaysia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos