AirAsia
The low-cost carrier that reshaped Asian air travel.
AirAsia at a glance
AirAsia is a travel website and one of the most visited sites in Malaysia, currently ranked #10 in the country. It was founded in 1993 and is headquartered in Kuala Lumpur, Malaysia. Today AirAsia is owned by Capital A Berhad. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through booking commissions, direct ticket and room sales, ancillary services and insurance. Its closest rivals include malaysiaairlines.com, traveloka.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Malaysia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Malaysia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Malaysia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| airasia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Malaysia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Malaysia
Company information
- Website
- airasia.com
- Sector
- Travel
- Owner
- Capital A Berhad
- Owner type
- Public company
- Founded
- 1993
- Headquarters
- Kuala Lumpur, Malaysia
- Ownership
- Capital A Berhad controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Malay and regional languages
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AirAsia operates a travel booking platform focused on Malaysia. The low-cost carrier that reshaped Asian air travel. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Direct ticket and room sales
- Ancillary services and insurance
- Advertising and sponsored placements
International presence
- Primary market
- Malaysia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Malaysia)
- #10 in this index
- Sector rank
- Leading travel site in Malaysia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| malaysiaairlines.com | ≈ 6 million / month | #11 class competitor | — |
| traveloka.com | ≈ 4.5 million / month | #12 class competitor | — |
What is AirAsia?
AirAsia (airasia.com) is a travel booking platform serving users in Malaysia. The low-cost carrier that reshaped Asian air travel. It ranks #10 among the most visited websites in the country in this index, within the travel category.
Who owns AirAsia?
The site is operated by Capital A Berhad. The company was established in 1993 and is headquartered in Kuala Lumpur, Malaysia.
Traffic and audience
Traffic estimates place AirAsia at roughly 10 million visits per month, about 0.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How AirAsia makes money
Revenue comes primarily from booking commissions, alongside direct ticket and room sales, ancillary services and insurance, advertising and sponsored placements.
Competitors in Malaysia
Its closest rivals include malaysiaairlines.com, traveloka.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
AirAsia is founded in Kuala Lumpur, Malaysia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Malaysia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns AirAsia?
AirAsia is operated by Capital A Berhad. Public company structure, based on public filings and press reporting.
Where is AirAsia headquartered?
AirAsia is headquartered in Kuala Lumpur, Malaysia.
When was AirAsia founded?
AirAsia was founded in 1993.
What is AirAsia's revenue?
AirAsia does not publish standalone revenue; income comes from booking commissions, direct ticket and room sales, ancillary services and insurance, advertising and sponsored placements.
Who are AirAsia's competitors?
Main competitors in Malaysia include malaysiaairlines.com, traveloka.com.
How does AirAsia make money?
Mainly booking commissions, direct ticket and room sales, ancillary services and insurance, advertising and sponsored placements.
Is AirAsia publicly traded?
AirAsia's ownership: Public company.
How many visitors does AirAsia get?
Third-party estimates place AirAsia at roughly 10 million visits per month, mostly from Malaysia, with 71% mobile traffic.
Is AirAsia safe?
AirAsia is an established travel site founded in 1993 and ranked #10 in Malaysia; use the official domain airasia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsairasia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMalaysia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos