Emirates
Global airline brand with one of aviation's most-visited booking sites.
Emirates at a glance
Emirates is a travel website and one of the most visited sites in United Arab Emirates, currently ranked #9 in the country. It was founded in 1985 and is headquartered in Dubai, UAE. Today Emirates is owned by The Emirates Group (Investment Corporation of Dubai). Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through ticket sales, cargo, ancillary services. Its closest rivals include qatarairways.com, etihad.com, flydubai.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United Arab Emirates, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Arab Emirates86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Arab Emirates
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| emirates | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Arab Emirates web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United Arab Emirates
Company information
- Website
- emirates.com
- Sector
- Travel
- Owner
- The Emirates Group (Investment Corporation of Dubai)
- Owner type
- State-owned enterprise
- Founded
- 1985
- Headquarters
- Dubai, UAE
- Employees
- 100,000+ group-wide
- Ownership
- The Emirates Group (Investment Corporation of Dubai) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Arabic and more
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Emirates operates a travel booking platform focused on United Arab Emirates. Global airline brand with one of aviation's most-visited booking sites. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
- Cargo
- Ancillary services
- Skywards loyalty partnerships
International presence
- Primary market
- United Arab Emirates
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Arab Emirates)
- #9 in this index
- Sector rank
- Leading travel site in United Arab Emirates
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| qatarairways.com | ≈ 6 million / month | #10 class competitor | — |
| etihad.com | ≈ 4.5 million / month | #11 class competitor | — |
| flydubai.com | ≈ 3 million / month | #12 class competitor | — |
What is Emirates?
Emirates (emirates.com) is a travel booking platform serving users in United Arab Emirates. Global airline brand with one of aviation's most-visited booking sites. It ranks #9 among the most visited websites in the country in this index, within the travel category.
Who owns Emirates?
The site is operated by The Emirates Group (Investment Corporation of Dubai). The company was established in 1985 and is headquartered in Dubai, UAE. It employs around 100,000+ group-wide.
Traffic and audience
Traffic estimates place Emirates at roughly 10 million visits per month, about 0.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Emirates makes money
Revenue comes primarily from ticket sales, alongside cargo, ancillary services, skywards loyalty partnerships.
Competitors in United Arab Emirates
Its closest rivals include qatarairways.com, etihad.com, flydubai.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1985
Emirates is founded in Dubai, UAE.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in United Arab Emirates.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Emirates?
Emirates is operated by The Emirates Group (Investment Corporation of Dubai). State-owned enterprise structure, based on public filings and press reporting.
Where is Emirates headquartered?
Emirates is headquartered in Dubai, UAE.
When was Emirates founded?
Emirates was founded in 1985.
How many employees does Emirates have?
Emirates employs approximately 100,000+ group-wide people.
What is Emirates's revenue?
Emirates does not publish standalone revenue; income comes from ticket sales, cargo, ancillary services, skywards loyalty partnerships.
Who are Emirates's competitors?
Main competitors in United Arab Emirates include qatarairways.com, etihad.com, flydubai.com.
How does Emirates make money?
Mainly ticket sales, cargo, ancillary services, skywards loyalty partnerships.
Is Emirates publicly traded?
Emirates's ownership: State-owned enterprise.
How many visitors does Emirates get?
Third-party estimates place Emirates at roughly 10 million visits per month, mostly from United Arab Emirates, with 71% mobile traffic.
Is Emirates safe?
Emirates is an established travel site founded in 1985 and ranked #9 in United Arab Emirates; use the official domain emirates.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsemirates.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Arab Emirates and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos