The University of Tokyo (Todai)
The premier public research university in Japan and highest-ranked academic institution in Asia.
The University of Tokyo at a glance
The University of Tokyo is an education website and one of the most visited sites in Japan, currently ranked #7 in the country. It was founded in 1877 by Meiji Government and is headquartered in Tokyo, Japan. Today The University of Tokyo is owned by National University Corporation. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through government education subsidies, research grants. Its closest rivals include kyoto-u.ac.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the university of tokyo (todai) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Japan
Company information
- Website
- u-tokyo.ac.jp
- Sector
- Education
- Owner
- National University Corporation
- Owner type
- Public university
- Founders
- Meiji Government
- Founded
- 1877
- Headquarters
- Tokyo, Japan
- Employees
- 11,000+
- Ownership
- National University Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Japanese, English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The University of Tokyo (Todai) operates an education platform focused on Japan. The premier public research university in Japan and highest-ranked academic institution in Asia. Revenue comes mainly from government education subsidies, supported by the other lines listed below.
- Government Education Subsidies
- Research Grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #7 in this index
- Sector rank
- Leading education site in Japan
- Global rank
- 2800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kyoto-u.ac.jp | ≈ 10.8 million / month | #8 class competitor | — |
What is The University of Tokyo (Todai)?
The University of Tokyo (Todai) (u-tokyo.ac.jp) is an education platform serving users in Japan. The premier public research university in Japan and highest-ranked academic institution in Asia. It ranks #7 among the most visited websites in the country in this index, within the education category.
Who owns The University of Tokyo (Todai)?
The site is operated by National University Corporation, founded by Meiji Government. The company was established in 1877 and is headquartered in Tokyo, Japan. It employs around 11,000+.
Traffic and audience
Traffic estimates place The University of Tokyo (Todai) at roughly 18 million visits per month, about 0.6 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How The University of Tokyo (Todai) makes money
Revenue comes primarily from government education subsidies, alongside research grants.
Competitors in Japan
Its closest rivals include kyoto-u.ac.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1877
The University of Tokyo (Todai) is founded in Tokyo, Japan.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns The University of Tokyo (Todai)?
The University of Tokyo (Todai) is operated by National University Corporation. Public university structure, based on public filings and press reporting.
Where is The University of Tokyo (Todai) headquartered?
The University of Tokyo (Todai) is headquartered in Tokyo, Japan.
When was The University of Tokyo (Todai) founded?
The University of Tokyo (Todai) was founded in 1877 by Meiji Government.
How many employees does The University of Tokyo (Todai) have?
The University of Tokyo (Todai) employs approximately 11,000+ people.
What is The University of Tokyo (Todai)'s revenue?
The University of Tokyo (Todai)'s revenue: Undisclosed.
Who are The University of Tokyo (Todai)'s competitors?
Main competitors in Japan include kyoto-u.ac.jp.
How does The University of Tokyo (Todai) make money?
Mainly government education subsidies, research grants.
Is The University of Tokyo (Todai) publicly traded?
The University of Tokyo (Todai)'s ownership: Public university.
How many visitors does The University of Tokyo (Todai) get?
Third-party estimates place The University of Tokyo (Todai) at roughly 18 million visits per month, mostly from Japan, with 66% mobile traffic.
Is The University of Tokyo (Todai) safe?
The University of Tokyo (Todai) is an established education site founded in 1877 and ranked #7 in Japan; use the official domain u-tokyo.ac.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsu-tokyo.ac.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos