DMM.com
Diversified Japanese digital content and commerce group.
DMM.com at a glance
DMM.com is an entertainment & streaming website and one of the most visited sites in Japan, currently ranked #10 in the country. It was founded in 1998 and is headquartered in Tokyo, Japan. Today DMM.com is owned by DMM Group. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through digital content sales, subscriptions, games. Its closest rivals include rakuten.co.jp, amazon.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dmm.com | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Japan
Company information
- Website
- dmm.com
- Sector
- Entertainment & Streaming
- Owner
- DMM Group
- Owner type
- Private company
- Founded
- 1998
- Headquarters
- Tokyo, Japan
- Employees
- 4,000+
- Ownership
- DMM Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Japanese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DMM.com operates an entertainment and streaming service focused on Japan. Diversified Japanese digital content and commerce group. Revenue comes mainly from digital content sales, supported by the other lines listed below.
- Digital content sales
- Subscriptions
- Games
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #10 in this index
- Sector rank
- Leading entertainment & streaming site in Japan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rakuten.co.jp | ≈ 48 million / month | #11 class competitor | — |
| amazon.co.jp | ≈ 36 million / month | #12 class competitor | — |
What is DMM.com?
DMM.com (dmm.com) is an entertainment and streaming service serving users in Japan. Diversified Japanese digital content and commerce group. It ranks #10 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns DMM.com?
The site is operated by DMM Group. The company was established in 1998 and is headquartered in Tokyo, Japan. It employs around 4,000+.
Traffic and audience
Traffic estimates place DMM.com at roughly 80 million visits per month, about 2.7 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How DMM.com makes money
Revenue comes primarily from digital content sales, alongside subscriptions, games.
Competitors in Japan
Its closest rivals include rakuten.co.jp, amazon.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
DMM.com is founded in Tokyo, Japan.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns DMM.com?
DMM.com is operated by DMM Group. Private company structure, based on public filings and press reporting.
Where is DMM.com headquartered?
DMM.com is headquartered in Tokyo, Japan.
When was DMM.com founded?
DMM.com was founded in 1998.
How many employees does DMM.com have?
DMM.com employs approximately 4,000+ people.
What is DMM.com's revenue?
DMM.com does not publish standalone revenue; income comes from digital content sales, subscriptions, games.
Who are DMM.com's competitors?
Main competitors in Japan include rakuten.co.jp, amazon.co.jp.
How does DMM.com make money?
Mainly digital content sales, subscriptions, games.
Is DMM.com publicly traded?
No — DMM.com is not listed as an independent public company; it is operated by DMM Group.
How many visitors does DMM.com get?
Third-party estimates place DMM.com at roughly 80 million visits per month, mostly from Japan, with 74% mobile traffic.
Is DMM.com safe?
DMM.com is an established entertainment & streaming site founded in 1998 and ranked #10 in Japan; use the official domain dmm.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdmm.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos