Ministry of Health, Labour and Welfare (MHLW)
Official portal of the Japanese Ministry of Health managing national health insurance, labor regulations, and pensions.
Ministry of Health, Labour and Welfare at a glance
Ministry of Health, Labour and Welfare is a government website and one of the most visited sites in Japan, currently ranked #8 in the country. It was founded in 2001 by Government of Japan and is headquartered in Tokyo, Japan. Today Ministry of Health, Labour and Welfare is owned by Government of Japan. Our estimates put its audience at ≈ 32 million visits per month. The business earns money mainly through state budget allocation. Its closest rivals include nta.go.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 30.1 million / month | +2% |
| Q2 | ≈ 31 million / month | +3% |
| Q3 | ≈ 32 million / month | +3% |
| Q4 | ≈ 33.9 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 9.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ministry of health, labour and welfare (mhlw) | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Japan
Company information
- Website
- mhlw.go.jp
- Sector
- Government
- Owner
- Government of Japan
- Owner type
- Government agency
- Founders
- Government of Japan
- Founded
- 2001
- Headquarters
- Tokyo, Japan
- Employees
- 30,000+
- Ownership
- Government of Japan controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Japanese, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ministry of Health, Labour and Welfare (MHLW) operates an official government service portal focused on Japan. Official portal of the Japanese Ministry of Health managing national health insurance, labor regulations, and pensions. Revenue comes mainly from state budget allocation, supported by the other lines listed below.
- State Budget Allocation
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #8 in this index
- Sector rank
- Leading government site in Japan
- Global rank
- 1600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nta.go.jp | ≈ 19.2 million / month | #9 class competitor | — |
What is Ministry of Health, Labour and Welfare (MHLW)?
Ministry of Health, Labour and Welfare (MHLW) (mhlw.go.jp) is an official government service portal serving users in Japan. Official portal of the Japanese Ministry of Health managing national health insurance, labor regulations, and pensions. It ranks #8 among the most visited websites in the country in this index, within the government category.
Who owns Ministry of Health, Labour and Welfare (MHLW)?
The site is operated by Government of Japan, founded by Government of Japan. The company was established in 2001 and is headquartered in Tokyo, Japan. It employs around 30,000+.
Traffic and audience
Traffic estimates place Ministry of Health, Labour and Welfare (MHLW) at roughly 32 million visits per month, about 1.1 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Ministry of Health, Labour and Welfare (MHLW) makes money
Revenue comes primarily from state budget allocation, alongside .
Competitors in Japan
Its closest rivals include nta.go.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Ministry of Health, Labour and Welfare (MHLW) is founded in Tokyo, Japan.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Ministry of Health, Labour and Welfare (MHLW)?
Ministry of Health, Labour and Welfare (MHLW) is operated by Government of Japan. Government agency structure, based on public filings and press reporting.
Where is Ministry of Health, Labour and Welfare (MHLW) headquartered?
Ministry of Health, Labour and Welfare (MHLW) is headquartered in Tokyo, Japan.
When was Ministry of Health, Labour and Welfare (MHLW) founded?
Ministry of Health, Labour and Welfare (MHLW) was founded in 2001 by Government of Japan.
How many employees does Ministry of Health, Labour and Welfare (MHLW) have?
Ministry of Health, Labour and Welfare (MHLW) employs approximately 30,000+ people.
What is Ministry of Health, Labour and Welfare (MHLW)'s revenue?
Ministry of Health, Labour and Welfare (MHLW)'s revenue: Undisclosed.
Who are Ministry of Health, Labour and Welfare (MHLW)'s competitors?
Main competitors in Japan include nta.go.jp.
How does Ministry of Health, Labour and Welfare (MHLW) make money?
Mainly state budget allocation.
Is Ministry of Health, Labour and Welfare (MHLW) publicly traded?
Ministry of Health, Labour and Welfare (MHLW)'s ownership: Government agency.
How many visitors does Ministry of Health, Labour and Welfare (MHLW) get?
Third-party estimates place Ministry of Health, Labour and Welfare (MHLW) at roughly 32 million visits per month, mostly from Japan, with 69% mobile traffic.
Is Ministry of Health, Labour and Welfare (MHLW) safe?
Ministry of Health, Labour and Welfare (MHLW) is an established government site founded in 2001 and ranked #8 in Japan; use the official domain mhlw.go.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmhlw.go.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
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Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos