Bilibili
Video community for anime, gaming and youth culture.
Bilibili at a glance
Bilibili is an entertainment & streaming website and one of the most visited sites in China, currently ranked #8 in the country. It was founded in 2009 and is headquartered in Shanghai, China. Today Bilibili is owned by Bilibili Inc.. Our estimates put its audience at ≈ 420 million visits per month. The business earns money mainly through mobile games, advertising, value-added services. Its closest rivals include douyin.com, youku.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 395 million / month | +2% |
| Q2 | ≈ 407 million / month | +3% |
| Q3 | ≈ 420 million / month | +3% |
| Q4 | ≈ 445 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 126 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bilibili | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in China
Company information
- Website
- bilibili.com
- Sector
- Entertainment & Streaming
- Owner
- Bilibili Inc.
- Owner type
- Public company
- Founded
- 2009
- Headquarters
- Shanghai, China
- Employees
- 10,000+
- Ownership
- Bilibili Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Chinese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bilibili operates an entertainment and streaming service focused on China. Video community for anime, gaming and youth culture. Revenue comes mainly from mobile games, supported by the other lines listed below.
- Mobile games
- Advertising
- Value-added services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #8 in this index
- Sector rank
- Leading entertainment & streaming site in China
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| douyin.com | ≈ 252 million / month | #9 class competitor | — |
| youku.com | ≈ 189 million / month | #10 class competitor | — |
What is Bilibili?
Bilibili (bilibili.com) is an entertainment and streaming service serving users in China. Video community for anime, gaming and youth culture. It ranks #8 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Bilibili?
The site is operated by Bilibili Inc.. The company was established in 2009 and is headquartered in Shanghai, China. It employs around 10,000+.
Traffic and audience
Traffic estimates place Bilibili at roughly 420 million visits per month, about 14 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Bilibili makes money
Revenue comes primarily from mobile games, alongside advertising, value-added services.
Competitors in China
Its closest rivals include douyin.com, youku.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Bilibili is founded in Shanghai, China.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Bilibili?
Bilibili is operated by Bilibili Inc.. Public company structure, based on public filings and press reporting.
Where is Bilibili headquartered?
Bilibili is headquartered in Shanghai, China.
When was Bilibili founded?
Bilibili was founded in 2009.
How many employees does Bilibili have?
Bilibili employs approximately 10,000+ people.
What is Bilibili's revenue?
Bilibili does not publish standalone revenue; income comes from mobile games, advertising, value-added services.
Who are Bilibili's competitors?
Main competitors in China include douyin.com, youku.com.
How does Bilibili make money?
Mainly mobile games, advertising, value-added services.
Is Bilibili publicly traded?
Bilibili's ownership: Public company.
How many visitors does Bilibili get?
Third-party estimates place Bilibili at roughly 420 million visits per month, mostly from China, with 74% mobile traffic.
Is Bilibili safe?
Bilibili is an established entertainment & streaming site founded in 2009 and ranked #8 in China; use the official domain bilibili.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbilibili.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos