NetEase (163.com)
Major Chinese portal for news, email and gaming.
NetEase at a glance
NetEase is a news & media website and one of the most visited sites in China, currently ranked #10 in the country. It was founded in 1997 and is headquartered in Hangzhou, China. Today NetEase is owned by NetEase, Inc.. Our estimates put its audience at ≈ 250 million visits per month. The business earns money mainly through online games, advertising, music subscriptions. Its closest rivals include qq.com, sina.com.cn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 235 million / month | +2% |
| Q2 | ≈ 243 million / month | +3% |
| Q3 | ≈ 250 million / month | +3% |
| Q4 | ≈ 265 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 75 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| netease (163.com) | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in China
Company information
- Website
- 163.com
- Sector
- News & Media
- Owner
- NetEase, Inc.
- Owner type
- Public company
- Founded
- 1997
- Headquarters
- Hangzhou, China
- Employees
- 30,000+
- Ownership
- NetEase, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Chinese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NetEase (163.com) operates a news and media publisher focused on China. Major Chinese portal for news, email and gaming. Revenue comes mainly from online games, supported by the other lines listed below.
- Online games
- Advertising
- Music subscriptions
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #10 in this index
- Sector rank
- Leading news & media site in China
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| qq.com | ≈ 150 million / month | #11 class competitor | — |
| sina.com.cn | ≈ 112 million / month | #12 class competitor | — |
What is NetEase (163.com)?
NetEase (163.com) (163.com) is a news and media publisher serving users in China. Major Chinese portal for news, email and gaming. It ranks #10 among the most visited websites in the country in this index, within the news & media category.
Who owns NetEase (163.com)?
The site is operated by NetEase, Inc.. The company was established in 1997 and is headquartered in Hangzhou, China. It employs around 30,000+.
Traffic and audience
Traffic estimates place NetEase (163.com) at roughly 250 million visits per month, about 8.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How NetEase (163.com) makes money
Revenue comes primarily from online games, alongside advertising, music subscriptions.
Competitors in China
Its closest rivals include qq.com, sina.com.cn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
NetEase (163.com) is founded in Hangzhou, China.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns NetEase (163.com)?
NetEase (163.com) is operated by NetEase, Inc.. Public company structure, based on public filings and press reporting.
Where is NetEase (163.com) headquartered?
NetEase (163.com) is headquartered in Hangzhou, China.
When was NetEase (163.com) founded?
NetEase (163.com) was founded in 1997.
How many employees does NetEase (163.com) have?
NetEase (163.com) employs approximately 30,000+ people.
What is NetEase (163.com)'s revenue?
NetEase (163.com) does not publish standalone revenue; income comes from online games, advertising, music subscriptions.
Who are NetEase (163.com)'s competitors?
Main competitors in China include qq.com, sina.com.cn.
How does NetEase (163.com) make money?
Mainly online games, advertising, music subscriptions.
Is NetEase (163.com) publicly traded?
NetEase (163.com)'s ownership: Public company.
How many visitors does NetEase (163.com) get?
Third-party estimates place NetEase (163.com) at roughly 250 million visits per month, mostly from China, with 79% mobile traffic.
Is NetEase (163.com) safe?
NetEase (163.com) is an established news & media site founded in 1997 and ranked #10 in China; use the official domain 163.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements163.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos