The Post Lesotho
Major Lesotho daily with digital edition.
The Post Lesotho at a glance
The Post Lesotho is a news & media website and one of the most visited sites in Lesotho, currently ranked #2 in the country. It was founded in 2015 and is headquartered in Maseru, Lesotho. Today The Post Lesotho is owned by The Post. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through advertising. Its closest rivals include lesothotimes.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.2 million / month | +2% |
| Q2 | ≈ 0.2 million / month | +3% |
| Q3 | ≈ 0.3 million / month | +3% |
| Q4 | ≈ 0.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Lesotho, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Lesotho86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Lesotho
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the post lesotho | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Lesotho web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Lesotho
Company information
- Website
- thepost.co.ls
- Sector
- News & Media
- Owner
- The Post
- Owner type
- Private media company
- Founded
- 2015
- Headquarters
- Maseru, Lesotho
- Ownership
- The Post controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The Post Lesotho operates a news and media publisher focused on Lesotho. Major Lesotho daily with digital edition. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
International presence
- Primary market
- Lesotho
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Lesotho)
- #2 in this index
- Sector rank
- Leading news & media site in Lesotho
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lesothotimes.com | ≈ 0.1 million / month | #3 class competitor | — |
What is The Post Lesotho?
The Post Lesotho (thepost.co.ls) is a news and media publisher serving users in Lesotho. Major Lesotho daily with digital edition. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns The Post Lesotho?
The site is operated by The Post. The company was established in 2015 and is headquartered in Maseru, Lesotho.
Traffic and audience
Traffic estimates place The Post Lesotho at roughly 0.3 million visits per month, about 0 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The Post Lesotho makes money
Revenue comes primarily from advertising, alongside .
Competitors in Lesotho
Its closest rivals include lesothotimes.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
The Post Lesotho is founded in Maseru, Lesotho.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Lesotho.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The Post Lesotho?
The Post Lesotho is operated by The Post. Private media company structure, based on public filings and press reporting.
Where is The Post Lesotho headquartered?
The Post Lesotho is headquartered in Maseru, Lesotho.
When was The Post Lesotho founded?
The Post Lesotho was founded in 2015.
What is The Post Lesotho's revenue?
The Post Lesotho does not publish standalone revenue; income comes from advertising.
Who are The Post Lesotho's competitors?
Main competitors in Lesotho include lesothotimes.com.
How does The Post Lesotho make money?
Mainly advertising.
Is The Post Lesotho publicly traded?
No — The Post Lesotho is not listed as an independent public company; it is operated by The Post.
How many visitors does The Post Lesotho get?
Third-party estimates place The Post Lesotho at roughly 0.3 million visits per month, mostly from Lesotho, with 79% mobile traffic.
Is The Post Lesotho safe?
The Post Lesotho is an established news & media site founded in 2015 and ranked #2 in Lesotho; use the official domain thepost.co.ls and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsthepost.co.ls
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLesotho and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos