Vodacom Lesotho
Leading mobile operator with M-Pesa services.
Vodacom Lesotho at a glance
Vodacom Lesotho is a telecom website and one of the most visited sites in Lesotho, currently ranked #4 in the country. It was founded in 1996 and is headquartered in Maseru, Lesotho. Today Vodacom Lesotho is owned by Vodacom Group. Our estimates put its audience at ≈ 0.2 million visits per month. The business earns money mainly through subscriptions, mobile money fees. Its closest rivals include econet.co.ls.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.2 million / month | +2% |
| Q2 | ≈ 0.2 million / month | +3% |
| Q3 | ≈ 0.2 million / month | +3% |
| Q4 | ≈ 0.2 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Lesotho, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Lesotho86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Lesotho
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vodacom lesotho | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Lesotho web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Lesotho
Company information
- Website
- vodacom.co.ls
- Sector
- Telecom
- Owner
- Vodacom Group
- Owner type
- Public multinational
- Founded
- 1996
- Headquarters
- Maseru, Lesotho
- Ownership
- Vodacom Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Sesotho
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public multinational
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vodacom Lesotho operates a telecom operator focused on Lesotho. Leading mobile operator with M-Pesa services. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Mobile money fees
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Lesotho
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Lesotho)
- #4 in this index
- Sector rank
- Leading telecom site in Lesotho
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| econet.co.ls | ≈ 0.1 million / month | #5 class competitor | — |
What is Vodacom Lesotho?
Vodacom Lesotho (vodacom.co.ls) is a telecom operator serving users in Lesotho. Leading mobile operator with M-Pesa services. It ranks #4 among the most visited websites in the country in this index, within the telecom category.
Who owns Vodacom Lesotho?
The site is operated by Vodacom Group. The company was established in 1996 and is headquartered in Maseru, Lesotho.
Traffic and audience
Traffic estimates place Vodacom Lesotho at roughly 0.2 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Vodacom Lesotho makes money
Revenue comes primarily from subscriptions, alongside mobile money fees.
Competitors in Lesotho
Its closest rivals include econet.co.ls.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Vodacom Lesotho is founded in Maseru, Lesotho.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Lesotho.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Vodacom Lesotho?
Vodacom Lesotho is operated by Vodacom Group. Public multinational structure, based on public filings and press reporting.
Where is Vodacom Lesotho headquartered?
Vodacom Lesotho is headquartered in Maseru, Lesotho.
When was Vodacom Lesotho founded?
Vodacom Lesotho was founded in 1996.
What is Vodacom Lesotho's revenue?
Vodacom Lesotho does not publish standalone revenue; income comes from subscriptions, mobile money fees.
Who are Vodacom Lesotho's competitors?
Main competitors in Lesotho include econet.co.ls.
How does Vodacom Lesotho make money?
Mainly subscriptions, mobile money fees.
Is Vodacom Lesotho publicly traded?
Vodacom Lesotho's ownership: Public multinational.
How many visitors does Vodacom Lesotho get?
Third-party estimates place Vodacom Lesotho at roughly 0.2 million visits per month, mostly from Lesotho, with 80% mobile traffic.
Is Vodacom Lesotho safe?
Vodacom Lesotho is an established telecom site founded in 1996 and ranked #4 in Lesotho; use the official domain vodacom.co.ls and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvodacom.co.ls
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLesotho and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos