Unitel Laos
Leading mobile operator in Laos.
Unitel Laos at a glance
Unitel Laos is a telecom website and one of the most visited sites in Laos, currently ranked #4 in the country. It was founded in 2009 and is headquartered in Vientiane, Laos. Today Unitel Laos is owned by Viettel & Lao Asia Telecom. Our estimates put its audience at ≈ 0.4 million visits per month. The business earns money mainly through subscriptions. Its closest rivals include laotelecom.com.la, etllao.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.4 million / month | +2% |
| Q2 | ≈ 0.4 million / month | +3% |
| Q3 | ≈ 0.4 million / month | +3% |
| Q4 | ≈ 0.4 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Laos, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Laos86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Laos
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| unitel laos | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Laos web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Laos
Company information
- Website
- unitel.com.la
- Sector
- Telecom
- Owner
- Viettel & Lao Asia Telecom
- Owner type
- Joint venture
- Founded
- 2009
- Headquarters
- Vientiane, Laos
- Ownership
- Viettel & Lao Asia Telecom controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Lao, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Joint venture
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Unitel Laos operates a telecom operator focused on Laos. Leading mobile operator in Laos. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
Related deals on Amazon
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International presence
- Primary market
- Laos
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Laos)
- #4 in this index
- Sector rank
- Leading telecom site in Laos
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| laotelecom.com.la | ≈ 0.2 million / month | #5 class competitor | — |
| etllao.com | ≈ 0.2 million / month | #6 class competitor | — |
What is Unitel Laos?
Unitel Laos (unitel.com.la) is a telecom operator serving users in Laos. Leading mobile operator in Laos. It ranks #4 among the most visited websites in the country in this index, within the telecom category.
Who owns Unitel Laos?
The site is operated by Viettel & Lao Asia Telecom. The company was established in 2009 and is headquartered in Vientiane, Laos.
Traffic and audience
Traffic estimates place Unitel Laos at roughly 0.4 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Unitel Laos makes money
Revenue comes primarily from subscriptions, alongside .
Competitors in Laos
Its closest rivals include laotelecom.com.la, etllao.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Unitel Laos is founded in Vientiane, Laos.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Laos.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Unitel Laos?
Unitel Laos is operated by Viettel & Lao Asia Telecom. Joint venture structure, based on public filings and press reporting.
Where is Unitel Laos headquartered?
Unitel Laos is headquartered in Vientiane, Laos.
When was Unitel Laos founded?
Unitel Laos was founded in 2009.
What is Unitel Laos's revenue?
Unitel Laos does not publish standalone revenue; income comes from subscriptions.
Who are Unitel Laos's competitors?
Main competitors in Laos include laotelecom.com.la, etllao.com.
How does Unitel Laos make money?
Mainly subscriptions.
Is Unitel Laos publicly traded?
No — Unitel Laos is not listed as an independent public company; it is operated by Viettel & Lao Asia Telecom.
How many visitors does Unitel Laos get?
Third-party estimates place Unitel Laos at roughly 0.4 million visits per month, mostly from Laos, with 80% mobile traffic.
Is Unitel Laos safe?
Unitel Laos is an established telecom site founded in 2009 and ranked #4 in Laos; use the official domain unitel.com.la and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsunitel.com.la
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLaos and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos