BCEL — Banque Pour Le Commerce Extérieur Lao
Largest commercial bank in Laos with BCEL One app.
BCEL at a glance
BCEL is a finance & banking website and one of the most visited sites in Laos, currently ranked #7 in the country. It was founded in 1989 and is headquartered in Vientiane, Laos. Today BCEL is owned by BCEL. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through net interest income, fees and commissions. Its closest rivals include ldb.com.la, jdbbank.com.la.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.3 million / month | +2% |
| Q2 | ≈ 0.3 million / month | +3% |
| Q3 | ≈ 0.3 million / month | +3% |
| Q4 | ≈ 0.3 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Laos, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Laos86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Laos
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bcel — banque pour le commerce extérieur lao | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Laos web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Laos
Company information
- Website
- bcel.com.la
- Sector
- Finance & Banking
- Owner
- BCEL
- Owner type
- Public-listed company
- Founded
- 1989
- Headquarters
- Vientiane, Laos
- Employees
- 2,000+
- Ownership
- BCEL controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Lao, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public-listed company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BCEL — Banque Pour Le Commerce Extérieur Lao operates a bank and digital financial platform focused on Laos. Largest commercial bank in Laos with BCEL One app. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
International presence
- Primary market
- Laos
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Laos)
- #7 in this index
- Sector rank
- Leading finance & banking site in Laos
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ldb.com.la | ≈ 0.2 million / month | #8 class competitor | — |
| jdbbank.com.la | ≈ 0.1 million / month | #9 class competitor | — |
What is BCEL — Banque Pour Le Commerce Extérieur Lao?
BCEL — Banque Pour Le Commerce Extérieur Lao (bcel.com.la) is a bank and digital financial platform serving users in Laos. Largest commercial bank in Laos with BCEL One app. It ranks #7 among the most visited websites in the country in this index, within the finance & banking category.
Who owns BCEL — Banque Pour Le Commerce Extérieur Lao?
The site is operated by BCEL. The company was established in 1989 and is headquartered in Vientiane, Laos. It employs around 2,000+.
Traffic and audience
Traffic estimates place BCEL — Banque Pour Le Commerce Extérieur Lao at roughly 0.3 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How BCEL — Banque Pour Le Commerce Extérieur Lao makes money
Revenue comes primarily from net interest income, alongside fees and commissions.
Competitors in Laos
Its closest rivals include ldb.com.la, jdbbank.com.la.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1989
BCEL — Banque Pour Le Commerce Extérieur Lao is founded in Vientiane, Laos.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Laos.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns BCEL — Banque Pour Le Commerce Extérieur Lao?
BCEL — Banque Pour Le Commerce Extérieur Lao is operated by BCEL. Public-listed company structure, based on public filings and press reporting.
Where is BCEL — Banque Pour Le Commerce Extérieur Lao headquartered?
BCEL — Banque Pour Le Commerce Extérieur Lao is headquartered in Vientiane, Laos.
When was BCEL — Banque Pour Le Commerce Extérieur Lao founded?
BCEL — Banque Pour Le Commerce Extérieur Lao was founded in 1989.
How many employees does BCEL — Banque Pour Le Commerce Extérieur Lao have?
BCEL — Banque Pour Le Commerce Extérieur Lao employs approximately 2,000+ people.
What is BCEL — Banque Pour Le Commerce Extérieur Lao's revenue?
BCEL — Banque Pour Le Commerce Extérieur Lao does not publish standalone revenue; income comes from net interest income, fees and commissions.
Who are BCEL — Banque Pour Le Commerce Extérieur Lao's competitors?
Main competitors in Laos include ldb.com.la, jdbbank.com.la.
How does BCEL — Banque Pour Le Commerce Extérieur Lao make money?
Mainly net interest income, fees and commissions.
Is BCEL — Banque Pour Le Commerce Extérieur Lao publicly traded?
BCEL — Banque Pour Le Commerce Extérieur Lao's ownership: Public-listed company.
How many visitors does BCEL — Banque Pour Le Commerce Extérieur Lao get?
Third-party estimates place BCEL — Banque Pour Le Commerce Extérieur Lao at roughly 0.3 million visits per month, mostly from Laos, with 82% mobile traffic.
Is BCEL — Banque Pour Le Commerce Extérieur Lao safe?
BCEL — Banque Pour Le Commerce Extérieur Lao is an established finance & banking site founded in 1989 and ranked #7 in Laos; use the official domain bcel.com.la and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbcel.com.la
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLaos and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos