Lao News Agency (KPL)
Popular news media website in Laos.
Lao News Agency at a glance
Lao News Agency is a news & media website and one of the most visited sites in Laos, currently ranked #2 in the country. It was founded in Undisclosed by Undisclosed and is headquartered in Laos. Today Lao News Agency is owned by Undisclosed. Our estimates put its audience at ≈ 2.1 million visits per month. The business earns money mainly through advertising.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2 million / month | +2% |
| Q2 | ≈ 2 million / month | +3% |
| Q3 | ≈ 2.1 million / month | +3% |
| Q4 | ≈ 2.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Laos, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Laos86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Laos
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| lao news agency (kpl) | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Laos web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Laos
Company information
- Website
- laonihatt.com
- Sector
- News & Media
- Owner
- Undisclosed
- Owner type
- Undisclosed
- Founders
- Undisclosed
- Founded
- Undisclosed
- Headquarters
- Laos
- Employees
- Undisclosed
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Undisclosed
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Lao News Agency (KPL) operates a news and media publisher focused on Laos. Popular news media website in Laos. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- Laos
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Laos)
- #2 in this index
- Sector rank
- Leading news & media site in Laos
- Global rank
- —
What is Lao News Agency (KPL)?
Lao News Agency (KPL) (laonihatt.com) is a news and media publisher serving users in Laos. Popular news media website in Laos. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns Lao News Agency (KPL)?
The site is operated by Undisclosed, founded by Undisclosed. The company was established in Undisclosed and is headquartered in Laos. It employs around Undisclosed.
Traffic and audience
Traffic estimates place Lao News Agency (KPL) at roughly 2.1 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Lao News Agency (KPL) makes money
Revenue comes primarily from advertising, alongside .
Competitors in Laos
It competes with other news & media platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
Lao News Agency (KPL) is founded in Laos.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Laos.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Lao News Agency (KPL)?
Lao News Agency (KPL) is operated by Undisclosed. Undisclosed structure, based on public filings and press reporting.
Where is Lao News Agency (KPL) headquartered?
Lao News Agency (KPL) is headquartered in Laos.
When was Lao News Agency (KPL) founded?
Lao News Agency (KPL) was founded in Undisclosed by Undisclosed.
How many employees does Lao News Agency (KPL) have?
Lao News Agency (KPL) employs approximately Undisclosed people.
What is Lao News Agency (KPL)'s revenue?
Lao News Agency (KPL)'s revenue: Undisclosed.
How does Lao News Agency (KPL) make money?
Mainly advertising.
Is Lao News Agency (KPL) publicly traded?
No — Lao News Agency (KPL) is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does Lao News Agency (KPL) get?
Third-party estimates place Lao News Agency (KPL) at roughly 2.1 million visits per month, mostly from Laos, with 79% mobile traffic.
Is Lao News Agency (KPL) safe?
Lao News Agency (KPL) is an established news & media site founded in Undisclosed and ranked #2 in Laos; use the official domain laonihatt.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslaonihatt.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLaos and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos