Tel Aviv University (TAU)
The largest public research university in Israel, renowned for science, technology, and humanities.
Tel Aviv University at a glance
Tel Aviv University is an education website and one of the most visited sites in Israel, currently ranked #6 in the country. It was founded in 1956 by Tel Aviv Municipality and is headquartered in Tel Aviv, Israel. Today Tel Aviv University is owned by Tel Aviv University. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through government education subsidies, research grants. Its closest rivals include huji.ac.il, technion.ac.il.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Israel, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Israel86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Israel
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tel aviv university (tau) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Israel web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Israel
Company information
- Website
- tau.ac.il
- Sector
- Education
- Owner
- Tel Aviv University
- Owner type
- Public university
- Founders
- Tel Aviv Municipality
- Founded
- 1956
- Headquarters
- Tel Aviv, Israel
- Employees
- 4,500+
- Ownership
- Tel Aviv University controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Hebrew, English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tel Aviv University (TAU) operates an education platform focused on Israel. The largest public research university in Israel, renowned for science, technology, and humanities. Revenue comes mainly from government education subsidies, supported by the other lines listed below.
- Government Education Subsidies
- Research Grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Israel
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Israel)
- #6 in this index
- Sector rank
- Leading education site in Israel
- Global rank
- 8200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| huji.ac.il | ≈ 4.8 million / month | #7 class competitor | — |
| technion.ac.il | ≈ 3.6 million / month | #8 class competitor | — |
What is Tel Aviv University (TAU)?
Tel Aviv University (TAU) (tau.ac.il) is an education platform serving users in Israel. The largest public research university in Israel, renowned for science, technology, and humanities. It ranks #6 among the most visited websites in the country in this index, within the education category.
Who owns Tel Aviv University (TAU)?
The site is operated by Tel Aviv University, founded by Tel Aviv Municipality. The company was established in 1956 and is headquartered in Tel Aviv, Israel. It employs around 4,500+.
Traffic and audience
Traffic estimates place Tel Aviv University (TAU) at roughly 8 million visits per month, about 0.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Tel Aviv University (TAU) makes money
Revenue comes primarily from government education subsidies, alongside research grants.
Competitors in Israel
Its closest rivals include huji.ac.il, technion.ac.il.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1956
Tel Aviv University (TAU) is founded in Tel Aviv, Israel.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Israel.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Tel Aviv University (TAU)?
Tel Aviv University (TAU) is operated by Tel Aviv University. Public university structure, based on public filings and press reporting.
Where is Tel Aviv University (TAU) headquartered?
Tel Aviv University (TAU) is headquartered in Tel Aviv, Israel.
When was Tel Aviv University (TAU) founded?
Tel Aviv University (TAU) was founded in 1956 by Tel Aviv Municipality.
How many employees does Tel Aviv University (TAU) have?
Tel Aviv University (TAU) employs approximately 4,500+ people.
What is Tel Aviv University (TAU)'s revenue?
Tel Aviv University (TAU)'s revenue: Undisclosed.
Who are Tel Aviv University (TAU)'s competitors?
Main competitors in Israel include huji.ac.il, technion.ac.il.
How does Tel Aviv University (TAU) make money?
Mainly government education subsidies, research grants.
Is Tel Aviv University (TAU) publicly traded?
Tel Aviv University (TAU)'s ownership: Public university.
How many visitors does Tel Aviv University (TAU) get?
Third-party estimates place Tel Aviv University (TAU) at roughly 8 million visits per month, mostly from Israel, with 66% mobile traffic.
Is Tel Aviv University (TAU) safe?
Tel Aviv University (TAU) is an established education site founded in 1956 and ranked #6 in Israel; use the official domain tau.ac.il and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstau.ac.il
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIsrael and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos