Haaretz
Israel's oldest established independent daily newspaper providing in-depth analysis and editorial op-eds.
Haaretz at a glance
Haaretz is a news & media website and one of the most visited sites in Israel, currently ranked #10 in the country. It was founded in 1919 by Izhak Leib Goldberg and is headquartered in Tel Aviv, Israel. Today Haaretz is owned by Schocken Family & DuMont Media. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through digital subscriptions, print sales. Its closest rivals include ynet.co.il, globes.co.il.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Israel, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Israel86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Israel
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| haaretz | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Israel web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Israel
Company information
- Website
- haaretz.co.il
- Sector
- News & Media
- Owner
- Schocken Family & DuMont Media
- Owner type
- Private company
- Founders
- Izhak Leib Goldberg
- Founded
- 1919
- Headquarters
- Tel Aviv, Israel
- Employees
- 350+
- Ownership
- Schocken Family & DuMont Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $45 million annual revenue (est.)
- Languages
- Hebrew, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $45 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Haaretz operates a news and media publisher focused on Israel. Israel's oldest established independent daily newspaper providing in-depth analysis and editorial op-eds. Revenue comes mainly from digital subscriptions, supported by the other lines listed below.
- Digital Subscriptions
- Print Sales
Products & services
International presence
- Primary market
- Israel
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Israel)
- #10 in this index
- Sector rank
- Leading news & media site in Israel
- Global rank
- 5500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ynet.co.il | ≈ 7.2 million / month | #11 class competitor | — |
| globes.co.il | ≈ 5.4 million / month | #12 class competitor | — |
What is Haaretz?
Haaretz (haaretz.co.il) is a news and media publisher serving users in Israel. Israel's oldest established independent daily newspaper providing in-depth analysis and editorial op-eds. It ranks #10 among the most visited websites in the country in this index, within the news & media category.
Who owns Haaretz?
The site is operated by Schocken Family & DuMont Media, founded by Izhak Leib Goldberg. The company was established in 1919 and is headquartered in Tel Aviv, Israel. It employs around 350+.
Traffic and audience
Traffic estimates place Haaretz at roughly 12 million visits per month, about 0.4 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Haaretz makes money
Revenue comes primarily from digital subscriptions, alongside print sales.
Competitors in Israel
Its closest rivals include ynet.co.il, globes.co.il.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1919
Haaretz is founded in Tel Aviv, Israel.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Israel.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Haaretz?
Haaretz is operated by Schocken Family & DuMont Media. Private company structure, based on public filings and press reporting.
Where is Haaretz headquartered?
Haaretz is headquartered in Tel Aviv, Israel.
When was Haaretz founded?
Haaretz was founded in 1919 by Izhak Leib Goldberg.
How many employees does Haaretz have?
Haaretz employs approximately 350+ people.
What is Haaretz's revenue?
Haaretz's revenue: ≈ $45 million annual revenue (est.).
Who are Haaretz's competitors?
Main competitors in Israel include ynet.co.il, globes.co.il.
How does Haaretz make money?
Mainly digital subscriptions, print sales.
Is Haaretz publicly traded?
No — Haaretz is not listed as an independent public company; it is operated by Schocken Family & DuMont Media.
How many visitors does Haaretz get?
Third-party estimates place Haaretz at roughly 12 million visits per month, mostly from Israel, with 79% mobile traffic.
Is Haaretz safe?
Haaretz is an established news & media site founded in 1919 and ranked #10 in Israel; use the official domain haaretz.co.il and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshaaretz.co.il
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIsrael and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos