24.hu
Major Hungarian digital news web portal covering politics, economic affairs, and lifestyle.
24.hu at a glance
24.hu is a news & media website and one of the most visited sites in Hungary, currently ranked #4 in the country. It was founded in 2015 by Zoltán Varga and is headquartered in Budapest, Hungary. Today 24.hu is owned by Central Media Group (Central Médiacsoport). Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include index.hu, telex.hu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Hungary, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Hungary86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Hungary
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 24.hu | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Hungary web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Hungary
Company information
- Website
- 24.hu
- Sector
- News & Media
- Owner
- Central Media Group (Central Médiacsoport)
- Owner type
- Private company
- Founders
- Zoltán Varga
- Founded
- 2015
- Headquarters
- Budapest, Hungary
- Employees
- 120+
- Ownership
- Central Media Group (Central Médiacsoport) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Hungarian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
24.hu operates a news and media publisher focused on Hungary. Major Hungarian digital news web portal covering politics, economic affairs, and lifestyle. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital Advertising
Products & services
International presence
- Primary market
- Hungary
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Hungary)
- #4 in this index
- Sector rank
- Leading news & media site in Hungary
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| index.hu | ≈ 16.8 million / month | #5 class competitor | — |
| telex.hu | ≈ 12.6 million / month | #6 class competitor | — |
What is 24.hu?
24.hu (24.hu) is a news and media publisher serving users in Hungary. Major Hungarian digital news web portal covering politics, economic affairs, and lifestyle. It ranks #4 among the most visited websites in the country in this index, within the news & media category.
Who owns 24.hu?
The site is operated by Central Media Group (Central Médiacsoport), founded by Zoltán Varga. The company was established in 2015 and is headquartered in Budapest, Hungary. It employs around 120+.
Traffic and audience
Traffic estimates place 24.hu at roughly 28 million visits per month, about 0.9 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How 24.hu makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Hungary
Its closest rivals include index.hu, telex.hu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
24.hu is founded in Budapest, Hungary.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Hungary.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns 24.hu?
24.hu is operated by Central Media Group (Central Médiacsoport). Private company structure, based on public filings and press reporting.
Where is 24.hu headquartered?
24.hu is headquartered in Budapest, Hungary.
When was 24.hu founded?
24.hu was founded in 2015 by Zoltán Varga.
How many employees does 24.hu have?
24.hu employs approximately 120+ people.
What is 24.hu's revenue?
24.hu's revenue: ≈ $15 million annual revenue (est.).
Who are 24.hu's competitors?
Main competitors in Hungary include index.hu, telex.hu.
How does 24.hu make money?
Mainly digital advertising.
Is 24.hu publicly traded?
No — 24.hu is not listed as an independent public company; it is operated by Central Media Group (Central Médiacsoport).
How many visitors does 24.hu get?
Third-party estimates place 24.hu at roughly 28 million visits per month, mostly from Hungary, with 79% mobile traffic.
Is 24.hu safe?
24.hu is an established news & media site founded in 2015 and ranked #4 in Hungary; use the official domain 24.hu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements24.hu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageHungary and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos