OTP Bank
Hungary's largest bank and a regional financial group.
OTP Bank at a glance
OTP Bank is a finance & banking website and one of the most visited sites in Hungary, currently ranked #9 in the country. It was founded in 1949 and is headquartered in Budapest, Hungary. Today OTP Bank is owned by OTP Bank Nyrt.. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through net interest income, fees and commissions, digital banking. Its closest rivals include kh.hu, erstebank.hu, raiffeisen.hu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Hungary, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Hungary86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Hungary
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| otp bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Hungary web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Hungary
Company information
- Website
- otpbank.hu
- Sector
- Finance & Banking
- Owner
- OTP Bank Nyrt.
- Owner type
- Public company
- Founded
- 1949
- Headquarters
- Budapest, Hungary
- Employees
- 40,000+ group-wide
- Ownership
- OTP Bank Nyrt. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Hungarian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OTP Bank operates a bank and digital financial platform focused on Hungary. Hungary's largest bank and a regional financial group. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Digital banking
International presence
- Primary market
- Hungary
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Hungary)
- #9 in this index
- Sector rank
- Leading finance & banking site in Hungary
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kh.hu | ≈ 5.4 million / month | #10 class competitor | — |
| erstebank.hu | ≈ 4 million / month | #11 class competitor | — |
| raiffeisen.hu | ≈ 2.7 million / month | #12 class competitor | — |
What is OTP Bank?
OTP Bank (otpbank.hu) is a bank and digital financial platform serving users in Hungary. Hungary's largest bank and a regional financial group. It ranks #9 among the most visited websites in the country in this index, within the finance & banking category.
Who owns OTP Bank?
The site is operated by OTP Bank Nyrt.. The company was established in 1949 and is headquartered in Budapest, Hungary. It employs around 40,000+ group-wide.
Traffic and audience
Traffic estimates place OTP Bank at roughly 9 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How OTP Bank makes money
Revenue comes primarily from net interest income, alongside fees and commissions, digital banking.
Competitors in Hungary
Its closest rivals include kh.hu, erstebank.hu, raiffeisen.hu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1949
OTP Bank is founded in Budapest, Hungary.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Hungary.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns OTP Bank?
OTP Bank is operated by OTP Bank Nyrt.. Public company structure, based on public filings and press reporting.
Where is OTP Bank headquartered?
OTP Bank is headquartered in Budapest, Hungary.
When was OTP Bank founded?
OTP Bank was founded in 1949.
How many employees does OTP Bank have?
OTP Bank employs approximately 40,000+ group-wide people.
What is OTP Bank's revenue?
OTP Bank does not publish standalone revenue; income comes from net interest income, fees and commissions, digital banking.
Who are OTP Bank's competitors?
Main competitors in Hungary include kh.hu, erstebank.hu, raiffeisen.hu.
How does OTP Bank make money?
Mainly net interest income, fees and commissions, digital banking.
Is OTP Bank publicly traded?
OTP Bank's ownership: Public company.
How many visitors does OTP Bank get?
Third-party estimates place OTP Bank at roughly 9 million visits per month, mostly from Hungary, with 82% mobile traffic.
Is OTP Bank safe?
OTP Bank is an established finance & banking site founded in 1949 and ranked #9 in Hungary; use the official domain otpbank.hu and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsotpbank.hu
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageHungary and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos