AIB
One of Ireland's two main retail banks.
AIB at a glance
AIB is a finance & banking website and one of the most visited sites in Ireland, currently ranked #7 in the country. It was founded in 1966 and is headquartered in Dublin, Ireland. Today AIB is owned by AIB Group plc. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through net interest income, fees and commissions, digital banking. Its closest rivals include bankofireland.com, permanenttsb.ie, revolut.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Ireland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ireland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ireland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| aib | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ireland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Ireland
Company information
- Website
- aib.ie
- Sector
- Finance & Banking
- Owner
- AIB Group plc
- Owner type
- Public company
- Founded
- 1966
- Headquarters
- Dublin, Ireland
- Employees
- 10,000+
- Ownership
- AIB Group plc controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AIB operates a bank and digital financial platform focused on Ireland. One of Ireland's two main retail banks. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Digital banking
International presence
- Primary market
- Ireland
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ireland)
- #7 in this index
- Sector rank
- Leading finance & banking site in Ireland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bankofireland.com | ≈ 5.4 million / month | #8 class competitor | — |
| permanenttsb.ie | ≈ 4 million / month | #9 class competitor | — |
| revolut.com | ≈ 2.7 million / month | #10 class competitor | — |
What is AIB?
AIB (aib.ie) is a bank and digital financial platform serving users in Ireland. One of Ireland's two main retail banks. It ranks #7 among the most visited websites in the country in this index, within the finance & banking category.
Who owns AIB?
The site is operated by AIB Group plc. The company was established in 1966 and is headquartered in Dublin, Ireland. It employs around 10,000+.
Traffic and audience
Traffic estimates place AIB at roughly 9 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How AIB makes money
Revenue comes primarily from net interest income, alongside fees and commissions, digital banking.
Competitors in Ireland
Its closest rivals include bankofireland.com, permanenttsb.ie, revolut.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1966
AIB is founded in Dublin, Ireland.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Ireland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns AIB?
AIB is operated by AIB Group plc. Public company structure, based on public filings and press reporting.
Where is AIB headquartered?
AIB is headquartered in Dublin, Ireland.
When was AIB founded?
AIB was founded in 1966.
How many employees does AIB have?
AIB employs approximately 10,000+ people.
What is AIB's revenue?
AIB does not publish standalone revenue; income comes from net interest income, fees and commissions, digital banking.
Who are AIB's competitors?
Main competitors in Ireland include bankofireland.com, permanenttsb.ie, revolut.com.
How does AIB make money?
Mainly net interest income, fees and commissions, digital banking.
Is AIB publicly traded?
AIB's ownership: Public company.
How many visitors does AIB get?
Third-party estimates place AIB at roughly 9 million visits per month, mostly from Ireland, with 82% mobile traffic.
Is AIB safe?
AIB is an established finance & banking site founded in 1966 and ranked #7 in Ireland; use the official domain aib.ie and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaib.ie
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIreland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos