DoneDeal
Ireland's biggest classifieds marketplace for cars and used goods.
DoneDeal at a glance
DoneDeal is a classifieds website and one of the most visited sites in Ireland, currently ranked #3 in the country. It was founded in 2005 by Fred and Geraldine Karlsson and is headquartered in Kilkenny, Ireland. Today DoneDeal is owned by Distilled SCH / Schibsted heritage. Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through paid listings and boosts, dealer subscriptions, advertising. Its closest rivals include carzone.ie, adverts.ie.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Ireland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ireland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ireland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| donedeal | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ireland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Ireland
Company information
- Website
- donedeal.ie
- Sector
- Classifieds
- Owner
- Distilled SCH / Schibsted heritage
- Owner type
- Private company
- Founders
- Fred and Geraldine Karlsson
- Founded
- 2005
- Headquarters
- Kilkenny, Ireland
- Ownership
- Distilled SCH / Schibsted heritage controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DoneDeal operates a classifieds and listings marketplace focused on Ireland. Ireland's biggest classifieds marketplace for cars and used goods. Revenue comes mainly from paid listings and boosts, supported by the other lines listed below.
- Paid listings and boosts
- Dealer subscriptions
- Advertising
International presence
- Primary market
- Ireland
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Ireland)
- #3 in this index
- Sector rank
- Leading classifieds site in Ireland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| carzone.ie | ≈ 8.4 million / month | #4 class competitor | — |
| adverts.ie | ≈ 6.3 million / month | #5 class competitor | — |
What is DoneDeal?
DoneDeal (donedeal.ie) is a classifieds and listings marketplace serving users in Ireland. Ireland's biggest classifieds marketplace for cars and used goods. It ranks #3 among the most visited websites in the country in this index, within the classifieds category.
Who owns DoneDeal?
The site is operated by Distilled SCH / Schibsted heritage, founded by Fred and Geraldine Karlsson. The company was established in 2005 and is headquartered in Kilkenny, Ireland.
Traffic and audience
Traffic estimates place DoneDeal at roughly 14 million visits per month, about 0.5 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How DoneDeal makes money
Revenue comes primarily from paid listings and boosts, alongside dealer subscriptions, advertising.
Competitors in Ireland
Its closest rivals include carzone.ie, adverts.ie.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
DoneDeal is founded in Kilkenny, Ireland.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Ireland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns DoneDeal?
DoneDeal is operated by Distilled SCH / Schibsted heritage. Private company structure, based on public filings and press reporting.
Where is DoneDeal headquartered?
DoneDeal is headquartered in Kilkenny, Ireland.
When was DoneDeal founded?
DoneDeal was founded in 2005 by Fred and Geraldine Karlsson.
What is DoneDeal's revenue?
DoneDeal does not publish standalone revenue; income comes from paid listings and boosts, dealer subscriptions, advertising.
Who are DoneDeal's competitors?
Main competitors in Ireland include carzone.ie, adverts.ie.
How does DoneDeal make money?
Mainly paid listings and boosts, dealer subscriptions, advertising.
Is DoneDeal publicly traded?
No — DoneDeal is not listed as an independent public company; it is operated by Distilled SCH / Schibsted heritage.
How many visitors does DoneDeal get?
Third-party estimates place DoneDeal at roughly 14 million visits per month, mostly from Ireland, with 73% mobile traffic.
Is DoneDeal safe?
DoneDeal is an established classifieds site founded in 2005 and ranked #3 in Ireland; use the official domain donedeal.ie and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdonedeal.ie
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIreland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos